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Beauty Ads: the Best Examples of November 2026

Updated November 11, 2026 · ranked from Meta's Ad Library order, recorded daily

We track 4,820 live beauty ads from 78 brands in Meta's Ad Library, 1,751 of them launched in the last 30 days. The most active advertisers are PrimePrometics (619), Manucurist (357) and Masderm (297). The mix is 50% video and 50% image. Among the 928 ads our creative read has labelled, the most common format is Static (49%), ahead of UGC (25%). The hook used most is the callout hook (42% of the ads we have read). Half of them have been running for more than 41 days; the oldest, from Dr. Squatch, started 1,024 days ago. Below, one ad per brand: the one that sits highest in that brand's own Ad Library order, as of November 11, 2026.

The 6 best beauty ads right now

#1 of 5,111 live ads
Kitsch
  • Running 56 days
  • UGC
  • 54 s video
  • 2 copies live

Hook · Demo“Oh wow. I love doing a lymphatic drainage first thing in the morning.”

#1 of 5,020 live ads
Norse Organics
  • Running 181 days
  • UGC
  • 92 s video

Hook · Story“So my 15-year-old son's acne disappeared in 3 weeks after I refused to give him Accutane.”

Stop Acne or Money Back

I handed my teenage son Norse Organics and said "just try it." He looked at me. He looked at the bottle. He did that thing boys do where they almost say something and then just… don't 🙃 Three weeks later his skin is clearing up and he…

#1 of 3,979 live ads
PrimePrometics
  • Running 251 days
  • Product demo
  • 10 s video

Hook · Callout“Made for mature skin Perfecting Concealer Pencil”

*NEW* Concealer Pencil For Mature Skin

✨ ONE PENCIL vs EVERY IMPERFECTION. ✨ Tired of buying multiple concealers? This one does it all: ✔️ Under-eyes, redness, dark spots, targeted coverage ✔️ Self-setting finish (skip the powder) ✔️ Waterproof wear up to 12 hours ✔️ Shades…

JSHealth Vitamins ad#1 of 3,757 live ads
JSHealth Vitamins
  • Running 59 days
  • Static
  • Image
  • 5 copies live

Hook · Social proof“THE VIRAL EYE SERUM THAT SOLD 102,194X TIMES”

Charlotte Tilbury ad#1 of 2,858 live ads
Charlotte Tilbury
  • Running 197 days
  • Static
  • Image
  • 2 copies live

Hook“Charlotte Tilbury AIR BRUSH”

Darlings, become a LOYALTY MEMBER today and get 15% OFF + FREE SHIPPING* on your first order! CODE:DARLING15 ✨

#1 of 2,399 live ads
IL Makiage
  • Running 120 days
  • Product demo
  • 29 s video
  • 2 copies live

Hook · Question“Help! Can I actually try this full-sized foundation for free?”

Try Before You Buy

“Il Makiage’s Woke Up Like This Foundation is one of the few products that is genuinely worth all the Instagram hype.” -Cosmopolitan Join more than 25 million who've found their perfect foundation match. 🏆 650k+ five-star reviews ✨ TRY…

See all 4,820 beauty ads

Every ad as a video, ranked inside its brand and updated daily, with the hook, angle and transcript read for you. Follow competitors, save ads to boards, ask your AI through MCP.

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Beauty ads by category

Makeup ads · 275 ads from 18 brands

#1 of 2,243 live ads
Laura Geller
  • Running 29 days
  • Product demo
  • 37 s video
  • 4 copies live

Hook · Callout“Beginner friendly makeup specially formulated for mature skin.”

Let your bake-off begin!

New to baked? We've got you covered! Baked Starter Kit is the ultimate discovery set for beginning your love affair with baked makeup. Includes a full-sized foundation, face + eyeshadow palette and travel-friendly brush! Shop the full set…

#1 of 1,601 live ads
Jones Road Beauty
  • Running 10 days
  • UGC
  • 38 s video
  • 4 copies live

Hook · Callout“If I only have time for one thing before I leave the house, it's going to be the new Jones Road”

The before & after says it all

Okay, the before and after?? 👀 This concealer and neutralizer duo instantly color-corrects my under-eyes and makes them look brighter and more awake. But what surprised me more is how lightweight it feels. It’s one of those products you…

Mushi ad: Sale Ends In 24 Hours#1 of 1,224 live ads
Mushi
  • Running 78 days
  • Static
  • Image

Hook · Story“My husband's "work wife" came to Hawaii with us. Our anniversary. His idea.”

Sale Ends In 24 Hours

My husband's "work wife" came to Hawaii with us. Our anniversary. His idea. "Don't make this weird," he said. I didn't make it weird. I made sure he remembered exactly who he was losing. Let me back up. I was upstairs packing when Gary…

See the best makeup ads →

Haircare & hair growth ads · 220 ads from 20 brands

#1 of 19 live ads
Function of Beauty
  • Running 93 days
  • Before / after
  • 10 s video

Hook · Curiosity“maybe your hair isn’t “frizzy” but it’s actually”

“Straight hair” thats constantly frizzy? Here’s your sign that it miiiight actually be wavy 🫣

Hims ad: Start My Hair Quiz ✅#1 of 282 live ads
Hims
  • Running 47 days
  • Static
  • Image

Hook · Bold claim“THICKER HAIR in 3-6 months*”

Start My Hair Quiz ✅

Don't wait — join the hundreds of thousands of guys who’ve found true results. Get a treatment recommendation today, 100% online, if eligible. Why Hims? 🗓️Regrow in as few as 3-6 months* 🧑🏻‍⚕️Prescription-strength ingredients 📦Free…

#1 of 674 live ads
Prose
  • Running 14 days
  • Product demo
  • 51 s video

Hook · Question“Does your hair clump into loose curls when wet, but dry straight and puffy?”

Get 60% OFF custom haircare from Prose

SURPRISE: Get 60% OFF your first Prose order when you click today!* 🎯 Formulas made for your hair goals ⭐️ 600,000+ 5-star Prose product reviews** on Review & Refine® 😊 The Prose Promise™: Love your first order (or it’s on us) 🤳 Take…

Skincare ads · 179 ads from 30 brands

#1 of 1,579 live ads
Based Supplies
  • Running 31 days
  • Before / after
  • 140 s video

Hook · Story“This is what my son's eczema looked like at its worst. And this is his skin today.”

Restore Your Skin in 3 Weeks!

Most bathroom counters look like a chemistry lab. Dozens of products, zero results. Here's what the beauty industry won't tell you: beef tallow + raw honey can fix what 12 products can't. Tallow is bioidentical to skin's natural oils…

Radielle Labs ad: A Retired Eye Surgeon Finally Speaks Up#1 of 403 live ads
Radielle Labs
  • Running 133 days
  • Static
  • Image

Hook · Story“A Retired Eye Surgeon Finally Speaks Up”

A Retired Eye Surgeon Finally Speaks Up

I spent 31 years as an eye surgeon. I removed under-eye "bags" from more than 3,000 faces with my own two hands. And I'm about to tell you something I should have said 20 years ago. My family told me to let it go. I'm retired now — no…

Native ad: Tropical Escape in Every Shower! 🍍🥥#1 of 158 live ads
Native
  • Running 9 days
  • Static
  • Image
  • 2 copies live

Hook · Bold claim“NATIVE A TROPICAL ESCAPE IN EVERY SHOWER”

Tropical Escape in Every Shower! 🍍🥥

Dive into deep moisturizing! Native Pineapple & Coconut Milk body wash deeply nourishes for soft, happy skin. Get yours! ✨🛁

See the best skincare ads →

Beauty devices & tools ads · 156 ads from 14 brands

Toshi ad: Read if your mother has mobility issues 👆#1 of 66 live ads
Toshi
  • Running 110 days
  • Static
  • Image

Hook · Callout“Read if your mother has mobility issues 👆”

Read if your mother has mobility issues 👆

I've owned a small bakery for fourteen years. Every Wednesday for almost three years, the same woman ordered a single lemon loaf. 3:40 on the dot. Every week without fail. She'd come up to the counter herself. Pay with exact change. Say…

#1 of 329 live ads
Solawave
  • Running 41 days
  • UGC
  • 40 s video
  • 2 copies live

Hook · Bold claim“If you want to look 30 when you're 65, let me tell you one secret”

They Have 132 LEDs. We Have 320.

You've tried the serums. The facials. The $90 eye creams that promised everything and delivered nothing. Here's the difference: Solawave uses 320 high-power LEDs across 4 wavelengths. The same red light technology your dermatologist uses…

#1 of 135 live ads
Snow
  • Running 16 days
  • UGC
  • 51 s video
  • 3 copies live

Hook · Bold claim“You're not ugly, you just have yellow teeth. I mean, y'all can see how quickly that whitens my teeth.”

Over 85k Smiles Whitened

This whitening pen does what other whitening products can't. See visibly whiter teeth immediately without any sensitivity, pain, or enamel damage.

Men's grooming & shaving ads · 90 ads from 7 brands

Manscaped ad: Gifts That Get Used, Not Regifted#1 of 219 live ads
Manscaped
  • Running 9 days
  • Static
  • Image
  • 2 copies live

Hook · Callout“Give him a HAIRBALL MAKER for Christmas.”

Gifts That Get Used, Not Regifted

This year, give something that won't end up in the back of a drawer. Premium grooming gifts, built for everyday use. Free Shipping Over $49

Bask and Lather ad#2 of 1,578 live ads
Bask and Lather
  • Running 43 days
  • Static
  • Image
  • 2 copies live

Hook · Callout“BASK & LATHER BEARD Oil ADDS THICKNESS AND SHINE TO BEARDS”

Now is the time to get those products you've been eyeing 👀 Our all natural hair growth products help EVERYONE grow their hair stronger, longer, and healthier. We sell out QUICKLY so get yours now!

Dr. Squatch ad: 🤯 3 FREE GIFTS + 56% OFF 🤯#2 of 1,085 live ads
Dr. Squatch
  • Running 86 days
  • Static
  • Image

Hook · Offer“6 SOAPS 2 DEOS 55% OFF | LIMITED TIME”

🤯 3 FREE GIFTS + 56% OFF 🤯

56% OFF + 3 FREE GIFTS | Squatch Stack Bundle ⭐⭐⭐⭐⭐ Tens of thousands of 5 star reviews 🤑 56% OFF sale ends soon! 🧼 Try our soap & deo to score a MASSIVE discount + 3 FREE GIFTS! 🔗 New customers only, click here to claim! 🫚 Made with…

Fragrance ads · 57 ads from 12 brands

#1 of 271 live ads
Glossier
  • Running 14 days
  • Animation
  • 8 s video
  • 3 copies live

Hook · Offer“LIMITED EDITION! we call it holiday math $90”

Glossier You Duo

One You for your Top Shelf. One for your holiday escape. Shop the Glossier You Duo.

Riddle Oil ad: A Luxury Fragrance Ritual in One Box#1 of 1,486 live ads
Riddle Oil
  • Running 97 days
  • Static
  • Image
  • 5 copies live

Hook · Shock“Warning: Riddle may cause excessive compliments 🚨”

A Luxury Fragrance Ritual in One Box

A complete scent layering routine—perfect for gifting or everyday indulgence.

MicroPerfumes ad: High-end perfumes w/o the high end price tag#1 of 1,308 live ads
MicroPerfumes
  • Running 34 days
  • Static
  • Image

Hook“DUCCI GIARDINI DI TOSCANA CASA FONDATA NEL 1942 BIANCO LATTE”

High-end perfumes w/o the high end price tag

Give a thoughtful gift without overspending

See the best fragrance ads →

Nails ads · 38 ads from 5 brands

#1 of 865 live ads
Glamrdip
  • Running 102 days
  • Product demo
  • 63 s video

Hook · Demo“And off. Hold on, those came off that easy and they looked that good?”

#1 of 2,086 live ads
Glamnetic
  • Running 113 days
  • Product demo
  • 40 s video
  • 4 copies live

Hook · Callout“Stop applying like this! If you think press-ons look fake and can never get them to look seamless...”

#1 of 1,798 live ads
Sassy Saints
  • Running 39 days
  • Product demo
  • 64 s video

Hook · Story“These two women cracked the code on gel manicures without the UV, the damage, or the drama.”

100-Day Money-Back Guarantee!

Tired of how damaging gel manicures can be? 🙋‍♀️ Sassy Saints UV-Free Gel Nail Wraps are made from 100% real salon gel — just peel, press, file, and they’re done in under 10 minutes. No lamp, no special skills, and no spending an entire…

Brands running the most beauty ads

Ad formats beauty brands use

More ad examples

Questions

How many beauty ads are running right now?

Ad Feed tracks 4,820 live beauty ads from 78 brands as of November 11, 2026, including 437 launched in the last 7 days. The count covers the DTC brands we follow, not every advertiser.

Which brands run the most beauty ads?

Among the brands we track: PrimePrometics (619 ads), Manucurist (357 ads), Masderm (297 ads), Charlotte Tilbury (272 ads) and Based Supplies (269 ads).

What ad formats work for beauty brands?

Of the 928 beauty ads we have labelled by format, 49% are Static, 25% are UGC, 13% are Product demo and 6% are Before / after. A format that brands keep running is a format that pays for itself.

How long do beauty ads run?

Half of the beauty ads we track have been live for more than 41 days. The longest-running one is from Dr. Squatch and started 1,024 days ago. Brands turn off what loses money, so a long run is the best public sign that an ad works.

How are these beauty ads ranked?

Each brand's live ads are listed in Meta's Ad Library by impressions. Ad Feed records that order every day, so "#1 of 49" means the ad Meta delivers most among the brand's 49 live ads. The page shows one ad per brand, the best placed first. Meta publishes no spend or revenue, and neither do we.

Can I see every ad, not only six?

Yes. An Ad Feed account shows all of them as videos with filters by niche, format, hook and funnel stage, the transcript and creative read of each ad, and alerts when a brand you follow launches something new. It starts with a 7-day free trial.

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