Updated November 11, 2026 · ranked from Meta's Ad Library order, recorded daily
We track 253 live before-and-after ads from 83 brands in Meta's Ad Library, 77 of them launched in the last 30 days. The most active advertisers are Aurlux (23), CanineDrops (21) and Cevera (13). Most are still images: only 16% are videos. Most come from Health brands (43%), then Pets (23%). The hook used most is the shock hook (28% of the ads we have read). Half of them have been running for more than 50 days; the oldest, from Tubby Todd, started 870 days ago. Below, one ad per brand: the one that sits highest in that brand's own Ad Library order, as of November 11, 2026.
Based Supplies
Hook · Story“This is what my son's eczema looked like at its worst. And this is his skin today.”
Restore Your Skin in 3 Weeks!
Most bathroom counters look like a chemistry lab. Dozens of products, zero results. Here's what the beauty industry won't tell you: beef tallow + raw honey can fix what 12 products can't. Tallow is bioidentical to skin's natural oils…
CTA: Learn more · basedsupplies.com · See in Ad Library
#1 of 950 live ads
CanineDrops
Hook · Demo“BEFORE TREATMENT DURING TREATMENT AFTER TREATMENT”
The Hidden Reason Most Cloudy Eye Treatments Fail In Senior Dogs
If your dog’s eyes have started looking cloudy… and your vet told you to “just monitor it”… You need to read this. Because I used to give that exact advice. And one phone call changed everything. My name is Dr. David Martinez. I spent 11…
CTA: Shop now · caninedrops.com · See in Ad Library
#1 of 888 live ads
Aurlux
Hook · Shock“Read this if you're shaving your face daily”
Read this if you're shaving your face daily ☝️
I saw 4 doctors about my PCOS facial hair. Not one of them asked the question that would've saved me 10 years of suffering…. I sat in my endocrinologist's office, gripping my purse so tightly my knuckles turned white. This was my fourth…
CTA: Shop now · aurlux.co · See in Ad Library
Tubby Todd
Hook · Problem“If your baby's skin looks like this...”
We created Tubby Todd for our own family’s sensitive skin and now a bajillion other fams swear by it too! 👏
CTA: Shop now · tubbytodd.com · See in Ad Library
#1 of 175 live ads
Full Measure Health
Hook · Shock“12 years of edema swelling gone in 2 days?”
12 years of edema swelling gone in 2 days?
I have been treating patients with swollen legs for over twenty years, and if your feet, ankles or lower legs have been swelling up... Then what I am about to share with you is going to OUTRAGE you. My name is Dr. Andy. Board-certified…
CTA: Learn more · try.fullmeasurehealth.com · See in Ad Library
#1 of 136 live ads
JevaWell
Hook · Callout“I have been a vascular specialist for 19 years. And if your legs are swelling up...”
Relieve Swelling Naturally
I have been a vascular specialist for 19 years. And if your legs are swelling up, you are exhausted 24/7, and your doctor keeps brushing you off, I am about to tell you exactly what they are hiding from you and why they will never tell you…
CTA: Learn more · jevawell.com · See in Ad Library
Every ad as a video, ranked inside its brand and updated daily, with the hook, angle and transcript read for you. Follow competitors, save ads to boards, ask your AI through MCP.
Start your 7-day free trialA before-and-after ad shows the same situation twice: without the product and with it. The contrast is the argument.
It fits products with a visible change that is not about a body or a health condition: cleaning, home, organisation, fabrics, tools. Meta restricts before-and-after images that promise personal health or appearance results, so many categories must show the change another way.
This is the short version. In Ad Feed, « Reproduce with my AI » hands your AI the full playbook for a format with the live examples that prove each step (Pro plan). Try it free for 7 days.
Ad Feed tracks 253 live before-and-after ads from 83 brands as of November 11, 2026, including 21 launched in the last 7 days. The count covers the DTC brands we follow, not every advertiser.
Among the brands we track: Aurlux (23 ads), CanineDrops (21 ads), Cevera (13 ads), Morning Vitality (12 ads) and Based Supplies (11 ads).
In our catalog, Health (110 ads), Pets (58 ads), Beauty (54 ads) and Sleep (12 ads).
Half of the before-and-after ads we track have been live for more than 50 days. The longest-running one is from Tubby Todd and started 870 days ago. Brands turn off what loses money, so a long run is the best public sign that an ad works.
Each brand's live ads are listed in Meta's Ad Library by impressions. Ad Feed records that order every day, so "#1 of 49" means the ad Meta delivers most among the brand's 49 live ads. The page shows one ad per brand, the best placed first. Meta publishes no spend or revenue, and neither do we.
Yes. An Ad Feed account shows all of them as videos with filters by niche, format, hook and funnel stage, the transcript and creative read of each ad, and alerts when a brand you follow launches something new. It starts with a 7-day free trial.
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