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Listicle Ads: Examples & How to Make Them (2026)

Updated November 11, 2026 · ranked from Meta's Ad Library order, recorded daily

We track 295 live listicle ads from 119 brands in Meta's Ad Library, 138 of them launched in the last 30 days. The most active advertisers are VitalPaws (12), Holior (10) and XSTANCE (10). Video dominates: 85% of these ads are videos. Most come from Health brands (44%), then Pets (19%). The hook used most is the callout hook (59% of the ads we have read). Half of them have been running for more than 34 days; the oldest, from SnoozeBand, started 937 days ago. Below, one ad per brand: the one that sits highest in that brand's own Ad Library order, as of November 11, 2026.

The 6 best listicle ads right now

#1 of 2,798 live ads
Carpe
  • Running 159 days
  • Listicle
  • 33 s video
  • 13 copies live

Hook · Callout“Do not buy this on Amazon.”

CTA: Shop now · mycarpe.com · See in Ad Library

#1 of 2,261 live ads
VitalPaws
  • Running 336 days
  • Listicle
  • 133 s video
  • 13 copies live

Hook · Bold claim“If your dog eats grass, they're missing three nutrients that are slowly destroying their health”

Say Goodbye to Itchy Dogs

🌱 Grass-Eating Dog? Lacking Probiotics, Omega-3 & B-Vitamins 🐶✨ VitalPaws Fixes That! ✅ Six essential health benefits ✅ 100% Science Backed Ingredients ✅ Vet formulated Give them the gift of a happy, healthy life - Buy now with 40% off!

CTA: Shop now · thevitalpaws.com · See in Ad Library

#1 of 1,476 live ads
Clean Nutraceuticals
  • Running 158 days
  • Listicle
  • 64 s video
  • 3 copies live

Hook · Callout“So you got a flatty but you want a booty, take creatine.”

Start Changing Your Body Now

Want to go from Pancake to Peach before summertime?

CTA: Shop now · cleannutra.com · See in Ad Library

#1 of 534 live ads
XSTANCE
  • Running 407 days
  • Listicle
  • 309 s video
  • 2 copies live

Hook · Shock“3 Plantar Fasciitis Myths making the pain worse: Stretching calves relieves tension, putting ice on feet stops the problem...”

Stand All Day Effortlessly

Take a moment for yourself today. Enjoy a long walk and let your feet breathe. But, do you know what makes these cherished moments even better? It's the comfort and support of your feet. 🦶 Frequent walking without proper support can cause…

CTA: Learn more · getxstance.com · See in Ad Library

#1 of 321 live ads
Oats Overnight
  • Running 134 days
  • Listicle
  • 36 s video

Hook · Shock“Do not buy Oats Overnight until you hear how they've changed.”

CTA: Shop now · oatsovernight.com · See in Ad Library

Alpha Brew ad#1 of 270 live ads
Alpha Brew
  • Running 105 days
  • Listicle
  • Image

Hook · Bold claim“1 Scoop. 11 Benefits.”

CTA: Learn more · alphabrewcoffee.co · See in Ad Library

See all 295 listicle ads

Every ad as a video, ranked inside its brand and updated daily, with the hook, angle and transcript read for you. Follow competitors, save ads to boards, ask your AI through MCP.

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What is a listicle ad?

A listicle ad counts reasons: « 5 reasons I switched », « 3 mistakes with… ». The number promises a quick, structured read.

When to use listicle ads

Use it when the product has several distinct benefits and the audience is comparing options.

How to make a listicle ad: 6 steps

  1. Choose a number you can fill. Three to five strong points beat seven weak ones.
  2. Put the best reason first and last. People remember the opening and the close.
  3. One visual per reason. Each point gets its own shot or panel and a number on screen.
  4. Make each reason a fact. A feature and what it changes, not an adjective.
  5. Keep a steady rhythm. Similar length per point so the viewer feels progress.
  6. Close on the offer. The last frame carries the price, guarantee and call to action.

This is the short version. In Ad Feed, « Reproduce with my AI » hands your AI the full playbook for a format with the live examples that prove each step (Pro plan). Try it free for 7 days.

Brands running the most listicle ads

Niches that use listicle ads

More ad examples

Questions

How many listicle ads are running right now?

Ad Feed tracks 295 live listicle ads from 119 brands as of November 11, 2026, including 58 launched in the last 7 days. The count covers the DTC brands we follow, not every advertiser.

Which brands run the most listicle ads?

Among the brands we track: VitalPaws (12 ads), Holior (10 ads), XSTANCE (10 ads), VelvaFlow (9 ads) and XARA Shilajit (8 ads).

Which niches use listicle ads the most?

In our catalog, Health (130 ads), Pets (56 ads), Sleep (33 ads) and Beauty (25 ads).

How long do listicle ads run?

Half of the listicle ads we track have been live for more than 34 days. The longest-running one is from SnoozeBand and started 937 days ago. Brands turn off what loses money, so a long run is the best public sign that an ad works.

How are these listicle ads ranked?

Each brand's live ads are listed in Meta's Ad Library by impressions. Ad Feed records that order every day, so "#1 of 49" means the ad Meta delivers most among the brand's 49 live ads. The page shows one ad per brand, the best placed first. Meta publishes no spend or revenue, and neither do we.

Can I see every ad, not only six?

Yes. An Ad Feed account shows all of them as videos with filters by niche, format, hook and funnel stage, the transcript and creative read of each ad, and alerts when a brand you follow launches something new. It starts with a 7-day free trial.

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