Updated November 11, 2026 · ranked from Meta's Ad Library order, recorded daily
We track 2,180 live fitness ads from 48 brands in Meta's Ad Library, 733 of them launched in the last 30 days. Loop Earplugs alone runs 32% of them (688 ads). The mix is 42% video and 58% image. Among the 286 ads our creative read has labelled, the most common format is Static (60%), ahead of Product demo (17%). The hook used most is the callout hook (42% of the ads we have read). Half of them have been running for more than 46 days; the oldest, from Retrospec, started 581 days ago. Below, one ad per brand: the one that sits highest in that brand's own Ad Library order, as of November 11, 2026.
#1 of 5,493 live ads
Hume Health
Hook · Bold claim“Hume Band 2.0 is here. Sleeker. Smarter. Medical-grade.”
The New Hume Band Is Finally Here
Hume Band 2.0 is here for people who want more than a smartwatch. Apple Watch is great for notifications. Oura is known for sleep. Whoop is built around recovery. Hume Band 2.0 is built to connect the bigger picture: sleep, stress…
CTA: Shop now · humehealth.com · See in Ad Library
WHOOP
Hook · Story“All right, gym bag is packed, and we're ready to go. Actually, WHOOP says that we don't.”
CTA: Learn more · whoop.com · See in Ad Library
#1 of 1,509 live ads
Salomon
Hook“ALOMO SALO BRIGADE LOMON”
Find the best in advanced apparel, high-speed footwear, and the latest outdoor-tested gear.
CTA: Shop now · salomon.com · See in Ad Library
#1 of 883 live ads
Transparent Labs
Hook · Callout“TL TRANSPARENT LABS”
Subscribe to any supplement and get 10% off + FREE Shipping, forever! You can cancel or pause at anytime.
CTA: Shop now · transparentlabs.com · See in Ad Library
Tonal
Hook · Demo“Tonal logo and model posing with machine”
Tonal + GLP-1
Weight that auto-adjusts. A digital spotter. Expert coaching at home. Tonal builds muscle and protects GLP-1 progress.
CTA: Learn more · tonal.com · See in Ad Library
#1 of 813 live ads
Brooks
Hook · Callout“BROOKS”
CTA: Shop now · brooksrunning.com · See in Ad Library
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Renpho
Hook · Bold claim“Just 30 seconds, it gives you over 50 different metrics,”
MorphoScan NOVA
【Ditch the Guesswork: Professional Body Analysis at Home】 Shop Now & Save: https://renpho.eu/products/morphoscan-nova-body-composition-analyzer 🧬 MorphoScan Nova: The Gold Standard of Body Composition Stop wondering if your hard work is…
CTA: Order now · renpho.eu · See in Ad Library
Tonal
Hook · Demo“Tonal logo and model posing with machine”
Tonal + GLP-1
Weight that auto-adjusts. A digital spotter. Expert coaching at home. Tonal builds muscle and protects GLP-1 progress.
CTA: Learn more · tonal.com · See in Ad Library
Hydrow
Hook · Demo“hydrow”
Keep pushing with Hydrow.
Your body's not the same as it used to be — but the fire's still there
CTA: Learn more · hydrow.com · See in Ad Library
#1 of 100 live ads
Momentous
Hook · Bold claim“The future of creatine, backed by science.”
CTA: Shop now · livemomentous.com · See in Ad Library
Create
Hook · Question“You should just put these around your pool so you have a little treat, a little snack every day”
The new flavor that tastes like a 90s summer
You guys, the best mail day 📦 Create just dropped a new flavor and it's Sour Grape — it tastes like 90s childhood summers, I'm obsessed. I've been taking creatine for months now and after my workouts it helps with strength, recovery, and…
CTA: Shop now · trycreate.co · See in Ad Library
#1 of 883 live adsTransparent Labs
Hook · Callout“TL TRANSPARENT LABS”
Subscribe to any supplement and get 10% off + FREE Shipping, forever! You can cancel or pause at anytime.
CTA: Shop now · transparentlabs.com · See in Ad Library
WHOOP
Hook · Story“All right, gym bag is packed, and we're ready to go. Actually, WHOOP says that we don't.”
CTA: Learn more · whoop.com · See in Ad Library
#1 of 5,493 live adsHume Health
Hook · Bold claim“Hume Band 2.0 is here. Sleeker. Smarter. Medical-grade.”
The New Hume Band Is Finally Here
Hume Band 2.0 is here for people who want more than a smartwatch. Apple Watch is great for notifications. Oura is known for sleep. Whoop is built around recovery. Hume Band 2.0 is built to connect the bigger picture: sleep, stress…
CTA: Shop now · humehealth.com · See in Ad Library
Renpho
Hook · Bold claim“A pound of muscle and a pound of body fat weigh the same, but they present completely differently”
officially entering my postpartum REBUILD season 😈 I’ve personally used body comp scales for 5+ years instead of allowing those 3 numbers to dictate whether or not I’m making progress - muscle and body fat present differently on the body…
CTA: Order now · renpho.eu · See in Ad Library
#1 of 124 live ads
Hyperlite
Hook · Callout“NEW DAYBREAK 22”
CTA: Shop now · hyperlitemountaingear.com · See in Ad Library
KEEN
Hook · Demo“How you like me now?”
Men's Hiking Shoes
In the hills with @KEEN.
CTA: Shop now · keenfootwear.com · See in Ad Library
#1 of 1,509 live adsSalomon
Hook“ALOMO SALO BRIGADE LOMON”
Find the best in advanced apparel, high-speed footwear, and the latest outdoor-tested gear.
CTA: Shop now · salomon.com · See in Ad Library
#1 of 106 live ads
Retrospec
Hook · Callout“retrospec Kinney”
Get ready for the outdoors in no time. No useless features. No unnecessary fuss. Just expertly designed, durably crafted, accessibly priced gear that gets you under the sun. ☀️🚲
CTA: Shop now · retrospec.com · See in Ad Library
#1 of 813 live adsBrooks
Hook · Callout“BROOKS”
CTA: Shop now · brooksrunning.com · See in Ad Library
#2 of 2,775 live ads
She's Birdie
Hook · Question“Running light with built-in alarm?”
The Clip-On Personal Safety Alarm AND Light That Moves With You
Be seen and be heard on every run, walk, or ride 💛 🏃 Lightweight Clip-On Safety Light 🔊 Loud Siren When You Need It (Stay away creeps!) 💡 Three Light Modes for Visibility ⚡ Rechargeable & Water-Resistant 🚴 Perfect for Running, Walking…
CTA: Shop now · shesbirdie.com · See in Ad Library
#1 of 273 live ads
Theragun
Hook · Bold claim“The most durable Theragun yet.”
CTA: Shop now · therabody.eu · See in Ad Library
#1 of 315 live ads
Hyperice
Hook · Bold claim“Dynamic air compression for faster recovery”
Normatec by Hyperice
Your recovery routine just leveled up. 💪 Normatec improves circulation by replicating the body’s natural muscle pumps and one-way valves, helping reduce muscle pain and speed up recovery so you’re ready for whatever’s next.
CTA: Shop now · hyperice.com · See in Ad Library
Alo Yoga
Hook · Offer“Putting your health first shouldn't be complicated. The Alo Wellness Club app is now free.”
Have you heard…. @Alowellnessclub is now Free! Stream All of my classes anytime, anywhere, just like a private session with me or any other amazing instructor on the app :) Everything from Yoga, meditation, strength, flexibility, fitness…
CTA: Shop now · wellnessclub.aloyoga.com · See in Ad Library
Ad Feed tracks 2,180 live fitness ads from 48 brands as of November 11, 2026, including 153 launched in the last 7 days. The count covers the DTC brands we follow, not every advertiser.
Among the brands we track: Loop Earplugs (688 ads), Aventon (224 ads), WHOOP (183 ads), BPN - Bare Performance Nutrition (130 ads) and Brooks (125 ads).
Of the 286 fitness ads we have labelled by format, 60% are Static, 17% are Product demo, 15% are UGC and 3% are Unboxing. A format that brands keep running is a format that pays for itself.
Half of the fitness ads we track have been live for more than 46 days. The longest-running one is from Retrospec and started 581 days ago. Brands turn off what loses money, so a long run is the best public sign that an ad works.
Each brand's live ads are listed in Meta's Ad Library by impressions. Ad Feed records that order every day, so "#1 of 49" means the ad Meta delivers most among the brand's 49 live ads. The page shows one ad per brand, the best placed first. Meta publishes no spend or revenue, and neither do we.
Yes. An Ad Feed account shows all of them as videos with filters by niche, format, hook and funnel stage, the transcript and creative read of each ad, and alerts when a brand you follow launches something new. It starts with a 7-day free trial.
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