Updated November 11, 2026 · ranked from Meta's Ad Library order, recorded daily
We track 275 live makeup ads from 18 brands in Meta's Ad Library, 93 of them launched in the last 30 days. Jones Road Beauty alone runs 25% of them (68 ads). The mix is 52% video and 48% image. Among the 258 ads our creative read has labelled, the most common format is Static (47%), ahead of UGC (27%). The hook used most is the callout hook (44% of the ads we have read). Half of them have been running for more than 46 days; the oldest, from PrimePrometics, started 364 days ago. Below, one ad per brand: the one that sits highest in that brand's own Ad Library order, as of November 11, 2026.
PrimePrometics
Hook · Callout“Made for mature skin Perfecting Concealer Pencil”
*NEW* Concealer Pencil For Mature Skin
✨ ONE PENCIL vs EVERY IMPERFECTION. ✨ Tired of buying multiple concealers? This one does it all: ✔️ Under-eyes, redness, dark spots, targeted coverage ✔️ Self-setting finish (skip the powder) ✔️ Waterproof wear up to 12 hours ✔️ Shades…
CTA: Shop now · primeprometics.com · See in Ad Library
#1 of 2,858 live ads
Charlotte Tilbury
Hook“Charlotte Tilbury AIR BRUSH”
Darlings, become a LOYALTY MEMBER today and get 15% OFF + FREE SHIPPING* on your first order! CODE:DARLING15 ✨
CTA: Shop now · charlottetilbury.com · See in Ad Library
IL Makiage
Hook · Question“Help! Can I actually try this full-sized foundation for free?”
Try Before You Buy
“Il Makiage’s Woke Up Like This Foundation is one of the few products that is genuinely worth all the Instagram hype.” -Cosmopolitan Join more than 25 million who've found their perfect foundation match. 🏆 650k+ five-star reviews ✨ TRY…
CTA: Learn more · shopilmakiage.com · See in Ad Library
Laura Geller
Hook · Callout“Beginner friendly makeup specially formulated for mature skin.”
Let your bake-off begin!
New to baked? We've got you covered! Baked Starter Kit is the ultimate discovery set for beginning your love affair with baked makeup. Includes a full-sized foundation, face + eyeshadow palette and travel-friendly brush! Shop the full set…
CTA: Shop now · shop.laurageller.com · See in Ad Library
#1 of 1,946 live ads
Wonderskin
Hook · Offer“GET THE SET 50% OFF”
Ultimate Lip Set for 50% OFF? Don't Wait!
50% OFF on the routine that means no more touch-ups. The Ultimate Lip Set stays put all day.
CTA: Shop now · eu.wonderskin.com · See in Ad Library
Jones Road Beauty
Hook · Callout“If I only have time for one thing before I leave the house, it's going to be the new Jones Road”
The before & after says it all
Okay, the before and after?? 👀 This concealer and neutralizer duo instantly color-corrects my under-eyes and makes them look brighter and more awake. But what surprised me more is how lightweight it feels. It’s one of those products you…
CTA: Shop now · jonesroadbeauty.com · See in Ad Library
Every ad as a video, ranked inside its brand and updated daily, with the hook, angle and transcript read for you. Follow competitors, save ads to boards, ask your AI through MCP.
Start your 7-day free trialAd Feed tracks 275 live makeup ads from 18 brands as of November 11, 2026, including 44 launched in the last 7 days. The count covers the DTC brands we follow, not every advertiser.
Among the brands we track: Jones Road Beauty (68 ads), Laura Geller (62 ads), Mushi (43 ads), IL Makiage (12 ads) and Patrick Ta (12 ads).
Of the 258 makeup ads we have labelled by format, 47% are Static, 27% are UGC, 16% are Product demo and 7% are Founder. A format that brands keep running is a format that pays for itself.
Half of the makeup ads we track have been live for more than 46 days. The longest-running one is from PrimePrometics and started 364 days ago. Brands turn off what loses money, so a long run is the best public sign that an ad works.
Each brand's live ads are listed in Meta's Ad Library by impressions. Ad Feed records that order every day, so "#1 of 49" means the ad Meta delivers most among the brand's 49 live ads. The page shows one ad per brand, the best placed first. Meta publishes no spend or revenue, and neither do we.
Yes. An Ad Feed account shows all of them as videos with filters by niche, format, hook and funnel stage, the transcript and creative read of each ad, and alerts when a brand you follow launches something new. It starts with a 7-day free trial.
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