Updated November 11, 2026 · ranked from Meta's Ad Library order, recorded daily
We track 57 live fragrance ads from 12 brands in Meta's Ad Library, 14 of them launched in the last 30 days. The most active advertisers are MicroPerfumes (12), Riddle Oil (11) and Sol de Janeiro (9). The mix is 44% video and 56% image. Among the 50 ads our creative read has labelled, the most common format is Static (62%), ahead of UGC (20%). The hook used most is the callout hook (49% of the ads we have read). Half of them have been running for more than 47 days; the oldest, from MicroPerfumes, started 463 days ago. Below, one ad per brand: the one that sits highest in that brand's own Ad Library order, as of November 11, 2026.
#1 of 1,486 live ads
Riddle Oil
Hook · Shock“Warning: Riddle may cause excessive compliments 🚨”
A Luxury Fragrance Ritual in One Box
A complete scent layering routine—perfect for gifting or everyday indulgence.
CTA: Shop now · riddleoil.com · See in Ad Library
#1 of 1,308 live ads
MicroPerfumes
Hook“DUCCI GIARDINI DI TOSCANA CASA FONDATA NEL 1942 BIANCO LATTE”
High-end perfumes w/o the high end price tag
Give a thoughtful gift without overspending
CTA: Shop now · microperfumes.com · See in Ad Library
Glossier
Hook · Offer“LIMITED EDITION! we call it holiday math $90”
Glossier You Duo
One You for your Top Shelf. One for your holiday escape. Shop the Glossier You Duo.
CTA: Shop now · glossier.com · See in Ad Library
#1 of 199 live ads
Sol de Janeiro
Hook · Demo“10.1 MEGA PIXELS MENU DISP SET SOL DE JANEIRO CHEIROSA 74 INTENSE”
BOLD. RICH. LONG LASTING.
THE GOLDEN GOURMAND: New Cheirosa 74 Intense Perfume Mist feels like the energy of a crowd at sunset 🌅
CTA: Shop now · soldejaneiro.com · See in Ad Library
Salt & Stone
Hook · Demo“SALT & STONE BODY MIST DISCOVERY SET”
CTA: Shop now · saltandstone.com · See in Ad Library
Kitsch
Hook · Story“Okay, so there's this girl at my gym who literally smells like she should be living in Gucci”
Meet Your Super-Powered Hair Perfume
Introducing our Oak & Amber Hair Perfume ✨ A smoky, lingering scent that stays with you long after you’ve left the room… 🍂🔥 Think golden evenings, flickering firelight, and a touch of mystery. 🌸 Top Notes: Raspberry + Saffron 🌿 Middle…
CTA: Shop now · mykitsch.com · See in Ad Library
Every ad as a video, ranked inside its brand and updated daily, with the hook, angle and transcript read for you. Follow competitors, save ads to boards, ask your AI through MCP.
Start your 7-day free trialAd Feed tracks 57 live fragrance ads from 12 brands as of November 11, 2026. The count covers the DTC brands we follow, not every advertiser.
Among the brands we track: MicroPerfumes (12 ads), Riddle Oil (11 ads), Sol de Janeiro (9 ads), DIME Beauty (8 ads) and Salt & Stone (6 ads).
Of the 50 fragrance ads we have labelled by format, 62% are Static, 20% are UGC, 8% are Product demo and 4% are Unboxing. A format that brands keep running is a format that pays for itself.
Half of the fragrance ads we track have been live for more than 47 days. The longest-running one is from MicroPerfumes and started 463 days ago. Brands turn off what loses money, so a long run is the best public sign that an ad works.
Each brand's live ads are listed in Meta's Ad Library by impressions. Ad Feed records that order every day, so "#1 of 49" means the ad Meta delivers most among the brand's 49 live ads. The page shows one ad per brand, the best placed first. Meta publishes no spend or revenue, and neither do we.
Yes. An Ad Feed account shows all of them as videos with filters by niche, format, hook and funnel stage, the transcript and creative read of each ad, and alerts when a brand you follow launches something new. It starts with a 7-day free trial.
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