Ad Formats: Examples and How to Make Each One (2026)

A testimonial ad lets a customer tell the story: the problem they had, what they tried, and what changed after the product. The viewer hears it from…

183 live examples

A static ad is a single image: a photo, a designed graphic or a screenshot-style post, with a headline that carries the message without sound or…

6,304 live examples

A UGC ad looks like a post from a real person: filmed on a phone, first person, talking to the camera or showing the product in their own home. The…

1,948 live examples

An animated ad tells the message with drawn or generated motion instead of filmed footage: 2D explainers, 3D characters, AI-generated scenes, kinetic…

391 live examples

A meme ad borrows a format people already share (a reaction image, a familiar template, a trending joke) and puts the customer's situation in it.

29 live examples

A before-and-after ad shows the same situation twice: without the product and with it. The contrast is the argument.

253 live examples

A comparison ad puts the product next to the alternative the customer uses today (a competitor, the old way, doing nothing) and lets facts decide.

357 live examples

A video ad is any ad that plays: from a ten-second product clip to a three-minute story. On Meta and TikTok most of the spend of DTC brands goes to…

A product demo ad shows the product doing its job on camera, start to finish, with little or no story around it.

1,539 live examples

A street interview ad films passers-by answering a question or trying the product on the spot. Their unscripted reaction is the proof.

20 live examples

A founder ad has the person behind the brand speak to the camera: why they made the product, what was wrong with the alternatives, what they stand…

271 live examples

A talking head ad is one person speaking to the camera for the whole video: an expert, a creator or a customer explaining a problem and its fix.

301 live examples

A listicle ad counts reasons: « 5 reasons I switched », « 3 mistakes with… ». The number promises a quick, structured read.

295 live examples

An unboxing ad films the package being opened and the product discovered for the first time.

125 live examples

A text-on-screen ad carries its message with written lines over footage or a plain background, with no voice. It is built for people watching muted.

285 live examples