Updated November 11, 2026 · ranked from Meta's Ad Library order, recorded daily
We track 179 live skincare ads from 30 brands in Meta's Ad Library, 50 of them launched in the last 30 days. Based Supplies alone runs 26% of them (46 ads). The mix is 46% video and 54% image. Among the 156 ads our creative read has labelled, the most common format is Static (49%), ahead of UGC (22%). The hook used most is the story hook (32% of the ads we have read). Half of them have been running for more than 31 days; the oldest, from Norse Organics, started 250 days ago. Below, one ad per brand: the one that sits highest in that brand's own Ad Library order, as of November 11, 2026.
Norse Organics
Hook · Story“So my 15-year-old son's acne disappeared in 3 weeks after I refused to give him Accutane.”
Stop Acne or Money Back
I handed my teenage son Norse Organics and said "just try it." He looked at me. He looked at the bottle. He did that thing boys do where they almost say something and then just… don't 🙃 Three weeks later his skin is clearing up and he…
CTA: Shop now · norseorganics.co · See in Ad Library
#1 of 3,757 live ads
JSHealth Vitamins
Hook · Social proof“THE VIRAL EYE SERUM THAT SOLD 102,194X TIMES”
CTA: Shop now · us.jshealthvitamins.com · See in Ad Library
Based Supplies
Hook · Story“This is what my son's eczema looked like at its worst. And this is his skin today.”
Restore Your Skin in 3 Weeks!
Most bathroom counters look like a chemistry lab. Dozens of products, zero results. Here's what the beauty industry won't tell you: beef tallow + raw honey can fix what 12 products can't. Tallow is bioidentical to skin's natural oils…
CTA: Learn more · basedsupplies.com · See in Ad Library
Taste Salud
Hook · Offer“If you have been wanting this pink glass bottle from Taste Salud, now is your chance to get it.”
Save 22% with the bundle!
Beauty routines don't have to be complicated. ✨ One simple daily habit can help support skin, hair, and nails without adding more products to the counter. 😌
CTA: Shop now · tastesalud.com · See in Ad Library
#1 of 403 live ads
Radielle Labs
Hook · Story“A Retired Eye Surgeon Finally Speaks Up”
A Retired Eye Surgeon Finally Speaks Up
I spent 31 years as an eye surgeon. I removed under-eye "bags" from more than 3,000 faces with my own two hands. And I'm about to tell you something I should have said 20 years ago. My family told me to let it go. I'm retired now — no…
CTA: Learn more · radiellelabs.com · See in Ad Library
DIME Beauty
Hook · Callout“DIME Holiday Kits NOW AVAILABLE”
DIME Holiday Shop Now Open
Get your holiday shopping done early this year. 🎁A little something for everyone on your list, DIME limited edition holiday-ready skincare, fragrance, and body care sets are LIVE.
CTA: Shop now · dimebeautyco.com · See in Ad Library
Every ad as a video, ranked inside its brand and updated daily, with the hook, angle and transcript read for you. Follow competitors, save ads to boards, ask your AI through MCP.
Start your 7-day free trialAd Feed tracks 179 live skincare ads from 30 brands as of November 11, 2026, including 11 launched in the last 7 days. The count covers the DTC brands we follow, not every advertiser.
Among the brands we track: Based Supplies (46 ads), Radielle Labs (25 ads), Mushi (19 ads), Norse Organics (12 ads) and U Beauty (11 ads).
Of the 156 skincare ads we have labelled by format, 49% are Static, 22% are UGC, 10% are Product demo and 10% are Before / after. A format that brands keep running is a format that pays for itself.
Half of the skincare ads we track have been live for more than 31 days. The longest-running one is from Norse Organics and started 250 days ago. Brands turn off what loses money, so a long run is the best public sign that an ad works.
Each brand's live ads are listed in Meta's Ad Library by impressions. Ad Feed records that order every day, so "#1 of 49" means the ad Meta delivers most among the brand's 49 live ads. The page shows one ad per brand, the best placed first. Meta publishes no spend or revenue, and neither do we.
Yes. An Ad Feed account shows all of them as videos with filters by niche, format, hook and funnel stage, the transcript and creative read of each ad, and alerts when a brand you follow launches something new. It starts with a 7-day free trial.
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