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Instagram Ad Examples From Top DTC Brands (November 2026)

Updated November 11, 2026 · ranked from Meta's Ad Library order, recorded daily

These are square and portrait creatives, the shapes Instagram's feed, Reels and Stories play, picked from the 59,448 live Meta ads we track across 473 brands (Meta's Ad Library covers Facebook and Instagram together). The most active advertisers are Rosabella (942), Noverly (908) and Auniva (907). The mix is 47% video and 53% image. Among the 10,840 ads our creative read has labelled, the most common format is Static (58%), ahead of UGC (18%). The hook used most is the callout hook (36% of the ads we have read). Half of them have been running for more than 37 days; the oldest, from CozyBand, started 1,717 days ago. Below, one ad per brand: the one that sits highest in that brand's own Ad Library order, as of November 11, 2026.

The 6 best Instagram ads right now

Trip ad#1 of 20,103 live ads
Trip
  • Running 188 days
  • Static
  • Image

Hook · Offer“45% OFF Drinks SHOP TODAY'S OFFER”

CTA: Shop now · drink-trip.com · See in Ad Library

Metabolae ad: Ceylon Cinnamon 7200mg Equivalent with MCT Oil#1 of 19,853 live ads
Metabolae
  • Running 92 days
  • Static
  • Image
  • 8 copies live

Hook · Offer“LAST CHANCE Your 50% OFF deal expires tonight”

Ceylon Cinnamon 7200mg Equivalent with MCT Oil

Looking to Support Healthy Blood Sugar Naturally? 🌿 Experience the Power of Metabolae Sri Lankan Ceylon Cinnamon! ✅ Helps support healthy blood sugar levels ✅ Supports steady daily energy ✅ Helps reduce blood sugar crashes ✅ Authentic Sri…

CTA: Learn more · metabolae.com · See in Ad Library

Orgatics ad: Everyone with toenail fungus needs to see this ☝️#1 of 15,364 live ads
Orgatics
  • Running 62 days
  • Static
  • Image
  • 5 copies live

Hook · Shock“THE FUNGAL PATHWAY TO THE BODY”

Everyone with toenail fungus needs to see this ☝️

An ER doctor in Italy told me something about my toenail fungus no American doctor ever had. She said if she scanned my blood tonight, after all the years I'd had that fungus, I'd be shocked how much of my body was already fighting it…

CTA: Learn more · tryorgatics.com · See in Ad Library

Quince ad#1 of 14,232 live ads
Quince
  • Running 121 days
  • Static
  • Image
  • 3 copies live

Hook · Question“Ever wonder why luxury products are so expensive?”

😍 Ever wonder why luxury products are so expensive? 🎁 At Quince, they don't have to be. We connect you directly with the factories that make for the world's leading luxury brands and deliver the highest quality products to you at an…

CTA: Shop now · quince.com · See in Ad Library

#1 of 13,748 live ads
Spiral Bible
  • Running 93 days
  • Product demo
  • 16 s video
  • 3 copies live

Hook · Callout“If you want your kids to actually read the Bible this year, you need this.”

Teach Your Kids The Bible

Raising kids who know God's Word shouldn't feel complicated. 🙌 Bible in a Year for Kids breaks Scripture into simple, joyful daily moments your family will actually stick with. 📖✨ ✅ Easy to follow ✅ Kid-approved ✅ One year, a lifetime of…

CTA: Shop now · spiralbible.com · See in Ad Library

#1 of 13,079 live ads
Noverly
  • Running 9 days
  • Animation
  • 111 s video
  • 2 copies live

Hook · Callout“If a man with Peyronie's disease whose bent dick keeps slipping out of her took two of these capsules”

Discover The Power of Natto Today!

Every morning I look down and check if it got worse. That's my life now. I'm 54 years old and the first thing I do when I wake up is examine my own penis to see if the bend moved overnight. It started about 2 years ago. Just a slight curve…

CTA: Learn more · noverly.shop · See in Ad Library

See all 59,448 Instagram ads

Every ad as a video, ranked inside its brand and updated daily, with the hook, angle and transcript read for you. Follow competitors, save ads to boards, ask your AI through MCP.

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Brands running the most Instagram ads

Ad formats instagram brands use

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Questions

How many Instagram ads are running right now?

Ad Feed tracks 59,448 live Instagram ads from 473 brands as of November 11, 2026, including 6,979 launched in the last 7 days. The count covers the DTC brands we follow, not every advertiser.

Which brands run the most Instagram ads?

Among the brands we track: Rosabella (942 ads), Noverly (908 ads), Auniva (907 ads), Kitsch (869 ads) and XYXX (816 ads).

What ad formats work for instagram brands?

Of the 10,840 Instagram ads we have labelled by format, 58% are Static, 18% are UGC, 14% are Product demo and 4% are Animation. A format that brands keep running is a format that pays for itself.

How long do Instagram ads run?

Half of the Instagram ads we track have been live for more than 37 days. The longest-running one is from CozyBand and started 1,717 days ago. Brands turn off what loses money, so a long run is the best public sign that an ad works.

How are these Instagram ads ranked?

Each brand's live ads are listed in Meta's Ad Library by impressions. Ad Feed records that order every day, so "#1 of 49" means the ad Meta delivers most among the brand's 49 live ads. The page shows one ad per brand, the best placed first. Meta publishes no spend or revenue, and neither do we.

Can I see every ad, not only six?

Yes. An Ad Feed account shows all of them as videos with filters by niche, format, hook and funnel stage, the transcript and creative read of each ad, and alerts when a brand you follow launches something new. It starts with a 7-day free trial.

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