Updated November 11, 2026 · ranked from Meta's Ad Library order, recorded daily
We track 271 live founder ads from 78 brands in Meta's Ad Library, 101 of them launched in the last 30 days. The most active advertisers are Cheers Health (37), Rejuvia (23) and Silver Fern Brand (15). Video dominates: 90% of these ads are videos. Most come from Health brands (31%), then Sleep (15%). The hook used most is the callout hook (40% of the ads we have read). Half of them have been running for more than 36 days; the oldest, from Dr. Squatch, started 1,024 days ago. Below, one ad per brand: the one that sits highest in that brand's own Ad Library order, as of November 11, 2026.
Hook · Offer“For a short period of time you can get Cheers Relief for free at Target”
Buy Restore, Get Relief FREE — Only at Target 🎯
🎯ONLY at Target: Buy Restore + Relief, get Relief 100% FREE It's a great time to try Cheers Relief alongside Cheers Restore, helping you get closer to 100% the next day! Here's how it works: 1. Sign up now with your phone number 2. Buy 1…
Hook · Question“Do you have IBS or IBD, like Crohn's and colitis? Well, I made something that can help”
Chronic Illness Support | 35% OFF + Free Shipping
Support your gut health with Buoy Digestion Drops - a 3-in-1 herbal, enzyme-rich, and high mineral digestive aid to fortify your gut microbiome and relieve bloat, gas, and IBS symptoms. 💦 Fact-Acting Hydration 😌 Soothes Discomfort 🦠…
Hook · Callout“Brisbane dog owners, fair warning before you order. Once he finds this, you will not get him off it.”
Brisbane: you will not get him off it
Brisbane dog owners, fair warning before you order: once he finds this, you will not get him off it. We are FreshPaw, a British company, mats made with German technology. 100,000 sold back home, stock now in Australia. No gel, nothing to…
Every ad as a video, ranked inside its brand and updated daily, with the hook, angle and transcript read for you. Follow competitors, save ads to boards, ask your AI through MCP.
A founder ad has the person behind the brand speak to the camera: why they made the product, what was wrong with the alternatives, what they stand behind.
When to use founder ads
Use it when the story or the expertise is a reason to buy, and to answer scepticism with a real name and face.
How to make a founder ad: 6 steps
Start with the problem you had. The founder's own frustration, in one sentence, is the hook.
Say what you refused to accept. Name what the existing products did wrong, with facts.
Show the work. Workshop, lab, early prototypes, the first orders: footage that proves the story.
Explain the mechanism simply. Why this product works, with one analogy.
Make a personal promise. The guarantee said by the person who pays for it.
Keep it unpolished. A phone and good sound beat a commercial look. Captions always.
This is the short version. In Ad Feed, « Reproduce with my AI » hands your AI the full playbook for a format with the live examples that prove each step (Pro plan). Try it free for 7 days.
Ad Feed tracks 271 live founder ads from 78 brands as of November 11, 2026, including 30 launched in the last 7 days. The count covers the DTC brands we follow, not every advertiser.
Which brands run the most founder ads?
Among the brands we track: Cheers Health (37 ads), Rejuvia (23 ads), Silver Fern Brand (15 ads), MUD\WTR (11 ads) and Jones Road Beauty (10 ads).
Which niches use founder ads the most?
In our catalog, Health (84 ads), Sleep (42 ads), Beauty (37 ads) and Fashion (30 ads).
How long do founder ads run?
Half of the founder ads we track have been live for more than 36 days. The longest-running one is from Dr. Squatch and started 1,024 days ago. Brands turn off what loses money, so a long run is the best public sign that an ad works.
How are these founder ads ranked?
Each brand's live ads are listed in Meta's Ad Library by impressions. Ad Feed records that order every day, so "#1 of 49" means the ad Meta delivers most among the brand's 49 live ads. The page shows one ad per brand, the best placed first. Meta publishes no spend or revenue, and neither do we.
Can I see every ad, not only six?
Yes. An Ad Feed account shows all of them as videos with filters by niche, format, hook and funnel stage, the transcript and creative read of each ad, and alerts when a brand you follow launches something new. It starts with a 7-day free trial.
Get this page every Monday
One email a week with the new top ads of this page. No spam, one click to stop.
Cheers Health
Melinda Maria
Rhode
Lume
Buoy
FreshPaw
