Updated November 11, 2026 · ranked from Meta's Ad Library order, recorded daily
We track 5,651 live dog and pet ads from 68 brands in Meta's Ad Library, 1,494 of them launched in the last 30 days. The most active advertisers are Callie (623), Shop Healthy Petz (566) and Selene (425). The mix is 47% video and 53% image. Among the 1,233 ads our creative read has labelled, the most common format is Static (58%), ahead of UGC (18%). The hook used most is the callout hook (29% of the ads we have read). Half of them have been running for more than 65 days; the oldest, from Callie, started 1,282 days ago. Below, one ad per brand: the one that sits highest in that brand's own Ad Library order, as of November 11, 2026.
#1 of 3,896 live ads
Shop Healthy Petz
Hook · Shock“Read This Before Your Next Vet Bill”
Read This Before Your Next Vet Bill
I am going to say something that nobody who owns a dog with allergies wants to hear and I genuinely do not care if it upsets you. Apoquel is not going to fix your dog. Not Apoquel. Not Cytopoint. Not prescription food. Not the $42…
CTA: Learn more · shophealthypetz.com · See in Ad Library
Dog Friendly Co
Hook · Story“Riggs, today we found out that you're cancer-free.”
A Little Reminder For Your Best Friend
They don't care about the walks you missed or the treats you were late with. They just love you. This one's for them.
CTA: Learn more · dogfriendlyco.com · See in Ad Library
Selene
Hook · Callout“Stop giving your dog water in a bowl. Dogs here in Japan regularly live past 17.”
STOP refilling your dog’s water bowl
Did you know that over 80% of dogs struggle with severe dehydration? No wonder kidney disease is the leading killer of senior dogs. But the problem isn't how often you refill. It's that most people give their dogs water in a bowl. The bowl…
CTA: Shop now · selenepets.com · See in Ad Library
Wuffes
Hook · Story“We thought it was time to say goodbye for good”
Help your dog feel themselves again 🐶
It starts small. Shorter walks, less excited for playtime, awkward when standing up 💔🐕 For many dogs, that’s not age, it’s joint discomfort creeping in...
CTA: Shop now · wuffes.com · See in Ad Library
#1 of 2,467 live ads
PuppyPad
Hook · Offer“60% Off Ends Soon.”
Potty Train Your Dog Instantly
We make pee pads that literally attract dogs to pee on them 🧲 And honestly, it sounds ridiculous until you see what's happening in animal shelters across the country. Let me explain. We didn't set out to revolutionize pee pads. We set out…
CTA: Shop now · shop.puppypad.co · See in Ad Library
VitalPaws
Hook · Bold claim“If your dog eats grass, they're missing three nutrients that are slowly destroying their health”
Say Goodbye to Itchy Dogs
🌱 Grass-Eating Dog? Lacking Probiotics, Omega-3 & B-Vitamins 🐶✨ VitalPaws Fixes That! ✅ Six essential health benefits ✅ 100% Science Backed Ingredients ✅ Vet formulated Give them the gift of a happy, healthy life - Buy now with 40% off!
CTA: Shop now · thevitalpaws.com · See in Ad Library
Every ad as a video, ranked inside its brand and updated daily, with the hook, angle and transcript read for you. Follow competitors, save ads to boards, ask your AI through MCP.
Start your 7-day free trial
#1 of 1,077 live ads
Dog is Human
Hook · Social proof“These @dogishuman multivitamins took Walter's skin from itchy & irritated to healthy and soothed in 4 weeks!!”
Daily Dog Multivitamin, Real Results
After taking the @dogishuman multivitamin, Walter is less itchy, and his overall health has improved significantly. He loves the taste too - so it's a win-win! If you haven't already, use code 𝗪𝗔𝗟𝗧𝗘𝗥𝟯𝟬 for 𝟯𝟬% 𝗢𝗙𝗙! Their…
CTA: Shop now · dogishuman.com · See in Ad Library
#1 of 705 live ads
Canbloom
Hook · Shock“I'm going to say something nobody who owns a dog with allergies wants to hear”
☝️Read this if the scratching won't stop
I'm going to say something nobody who owns a dog with allergies wants to hear, and I don't give a f*ck if it upsets you. Apoquel isn't going to save your dog. Cytopoint isn't going to save your dog. Steroids aren't going to save your dog…
CTA: Learn more · canbloomstore.com · See in Ad Library
Pet Organica Co
Hook · Shock“This is what the f*** crawls out of your dog when you give him oregano oil and black seed oil”
Your vet didn't tell you this about Apoquel
If your dog is constantly scratching, that's not allergies. That's parasites living in his gut. They hide behind a bacterial biofilm shield. Behind that shield, they leak waste and toxins straight into his blood. That leak is the itch. The…
CTA: Learn more · petorganicaco.com · See in Ad Library
#1 of 3,896 live adsShop Healthy Petz
Hook · Shock“Read This Before Your Next Vet Bill”
Read This Before Your Next Vet Bill
I am going to say something that nobody who owns a dog with allergies wants to hear and I genuinely do not care if it upsets you. Apoquel is not going to fix your dog. Not Apoquel. Not Cytopoint. Not prescription food. Not the $42…
CTA: Learn more · shophealthypetz.com · See in Ad Library
Luma Pet
Hook · Story“thank you to everyone who gave me advice! i didn't even know what red light therapy was”
Keep Your Dog Happy, Healthy, & Active for Longer 🌿
More stability. More play. More years without flare-ups. LumaPet’s red light therapy pad supports spinal health, reduces inflammation around the discs, and strengthens the tissues that keep IVDD flare-ups from happening in the first place…
CTA: Shop now · lumapet.co · See in Ad Library
The Canine Gut
Hook · Shock“This is a sign of parasites.”
Wildcrafted Wormwood + Black Walnut Hull
Scooting. Paw licking. Head shaking. Your vet calls it allergies. It's parasites. Standard fecal tests miss up to 75% of Giardia and 50% of whipworm. And…
CTA: Learn more · thecaninegut.com · See in Ad Library
Ollie
Hook · Callout“PSA for busy dog moms who love when everything is aesthetic and organized.”
Get 50% OFF Your First Box!
FETCH 50% OFF + FREE WELCOME KIT 🧡 Ollie creates fresh meals with a simple mission: your dog’s wellness. 🐾 Custom meal plans for your pup 🥕 100% fresh, human-grade ingredients 🩺 Formulated with vet nutritionists 🐕 Unlimited routine…
CTA: Shop now · ollie.com · See in Ad Library
#1 of 897 live ads
The Farmer's Dog
Hook · Offer“Real, fresh dog food 50% off your first box!”
CTA: Shop now · thefarmersdog.com · See in Ad Library
Forthglade
Hook · Offer“40% OFF FOR NEW CUSTOMERS”
CTA: Get offer · forthglade.com · See in Ad Library
#1 of 380 live adsSelene
Hook · Callout“Stop giving your dog water in a bowl. Dogs here in Japan regularly live past 17.”
STOP refilling your dog’s water bowl
Did you know that over 80% of dogs struggle with severe dehydration? No wonder kidney disease is the leading killer of senior dogs. But the problem isn't how often you refill. It's that most people give their dogs water in a bowl. The bowl…
CTA: Shop now · selenepets.com · See in Ad Library
#1 of 35 live ads
BarkBox
Hook · Offer“FREE DOG BED”
CTA: Get offer · bark.co · See in Ad Library
#1 of 38 live ads
Snug Vitals
Hook · Callout“CAT HEALTH JUNE 2026 · SPECIAL REPORT NEW ROOT CAUSE LINKED TO CATS POOPING OUTSIDE THE BOX”
The 2026 Poop Outside the Box Breakthrough ➡️
🔬 New 2026 research is pointing to something most cat parents whose cat poops outside the box were never told. For years, a cat pooping outside the box has been written off as a box problem, a litter problem, stress, spite, or something…
CTA: Learn more · snugvitals.com · See in Ad Library
Smalls
Hook · Story“My cat turned 16. Here's what I wish I did earlier:”
Human-Grade Fresh Cat Food
Smalls is made with US-sourced protein and clean, natural ingredients. No fillers. No preservatives. Ever.
CTA: Shop now · smalls.com · See in Ad Library
Tuft & Paw
Hook · Bold claim“This is how litter should be. Clean floors, no dust in the air, and no lingering smell”
Game. Changer.
We all love our cats 🐈 but NOBODY likes dealing with cat litter. Really Great Cat Litter fixes the worst part about cat litter: ✅ NO TRACKING: Large, lightweight pellets prevents litter getting stuck in your cats paws ✅ 99% DUST-FREE…
CTA: See details · tuftandpaw.com · See in Ad Library
#1 of 122 live ads
Fi
Hook · Offer“30% off now Unmatched GPS & AI-powered health insights”
Engineered for high performance.
Location, activity, behavior — all tracked.
CTA: Shop now · shop.fitracking.com · See in Ad Library
Halo Dog Collar
Hook · Story“The old me would have been standing at the door the whole time my dogs were outside”
Halo Collar gives both my dogs and me so much freedom. #halocollar #halocollarpartner #ad @halocollar
CTA: Shop now · halocollar.com · See in Ad Library
Whisker
Hook“me watching my cat nap”
Start Your 90-Day In-Home Trial
I beg your finest pardon? A litter box that cleans itself? Yup this changes everything.
CTA: See details · whisker.com · See in Ad Library
FreshPaw
Hook · Callout“Brisbane dog owners, fair warning before you order. Once he finds this, you will not get him off it.”
Brisbane: you will not get him off it
Brisbane dog owners, fair warning before you order: once he finds this, you will not get him off it. We are FreshPaw, a British company, mats made with German technology. 100,000 sold back home, stock now in Australia. No gel, nothing to…
CTA: Learn more · freshpawee.com · See in Ad Library
#5 of 380 live ads
#2 of 35 live adsBarkBox
Hook · Offer“FREE DOG BED”
Snuggle Up In A Free Octopus Bed
The only thing that would make this FREE bed better is if its 8 arms could pet your dog! Designed by BARK and inspired by our fan-favorite Odd Ollie the Octopus toy, this cozy lounger is $0 when you sign up for BarkBox.
CTA: Get offer · bark.co · See in Ad Library
Ad Feed tracks 5,651 live dog and pet ads from 68 brands as of November 11, 2026, including 344 launched in the last 7 days. The count covers the DTC brands we follow, not every advertiser.
Among the brands we track: Callie (623 ads), Shop Healthy Petz (566 ads), Selene (425 ads), Wuffes (364 ads) and HappyWags (344 ads).
Of the 1,233 dog and pet ads we have labelled by format, 58% are Static, 18% are UGC, 10% are Product demo and 5% are Comparison. A format that brands keep running is a format that pays for itself.
Half of the dog and pet ads we track have been live for more than 65 days. The longest-running one is from Callie and started 1,282 days ago. Brands turn off what loses money, so a long run is the best public sign that an ad works.
Each brand's live ads are listed in Meta's Ad Library by impressions. Ad Feed records that order every day, so "#1 of 49" means the ad Meta delivers most among the brand's 49 live ads. The page shows one ad per brand, the best placed first. Meta publishes no spend or revenue, and neither do we.
Yes. An Ad Feed account shows all of them as videos with filters by niche, format, hook and funnel stage, the transcript and creative read of each ad, and alerts when a brand you follow launches something new. It starts with a 7-day free trial.
One email a week with the new top ads of this page. No spam, one click to stop.
Paw Life