Updated November 11, 2026 · ranked from Meta's Ad Library order, recorded daily
We track 357 live comparison ads from 137 brands in Meta's Ad Library, 126 of them launched in the last 30 days. The most active advertisers are UpAiry (10), Charlie's Paw (9) and Earclear (9). The mix is 42% video and 58% image. Most come from Health brands (37%), then Pets (17%). The hook used most is the callout hook (40% of the ads we have read). Half of them have been running for more than 52 days; the oldest, from Catalyst, started 915 days ago. Below, one ad per brand: the one that sits highest in that brand's own Ad Library order, as of November 11, 2026.
FlavCity
Hook · Question“What do you think the big difference is between these protein shakes at the store and this FlavCity protein powder smoothie?”
Flip the Label, Feel Good
Tired of flipping over protein labels only to find junk? These packets have nothing to hide. Just 25g grass-fed protein, real fruit, and functional mushrooms. Done.
CTA: Shop now · shopflavcity.com · See in Ad Library
#1 of 1,331 live ads
Gold Seal Supplements
Hook · Bold claim“[Not All Magnesium Are Equal]”
The Best One For Anxiety, Cortisol & Finally Sleeping Through The Night
We tested 47 magnesium supplements for brain fog, cortisol, and sleep. Here's what we found: ❌ 80% use cheap magnesium oxide (only 4% absorption — most passes straight through) ❌ Many "glycinate" products are secretly buffered with oxide ❌…
CTA: See details · goldsealsupplements.com · See in Ad Library
#1 of 602 live ads
Hiya
Hook · Problem“My kid with low iron”
The Nutrient Gap Worth Closing
Most kids' vitamins skip iron completely — this one doesn't. Hiya's Daily Iron+ delivers a gentle, well-absorbed iron plus Vitamin C, with 0g sugar. Worth a look.
CTA: Shop now · hiyahealth.com · See in Ad Library
MUD\WTR
Hook · Curiosity“This person mixes Ryze mushroom coffee with Mudwater and here's one reason I would never do that.”
Try MUD\WTR - Free Mystery Gift
Not all energy is equal. MUD\WTR is made with high-dose adaptogenic mushrooms - real ingredients that give you clean energy without the jitters, crash, or 3pm collapse. Over 1M people have made the switch. Free frother + shipping…
CTA: Shop now · mudwtr.com · See in Ad Library
#4 of 19,853 live ads
Metabolae
Hook · Shock“Please don't buy Metabolae Ceylon Cinnamon bags selling out on Amazon.”
Ceylon Cinnamon 7200mg Equivalent with MCT Oil
Please don't buy Metabolae Ceylon Cinnamon bags selling out on Amazon. It said it would improve blood sugar levels. Well it's true, but you'll get scammed! Read this for the explanation! Last month, more than 52,000 people read Caroline's…
CTA: Learn more · metabolae.com · See in Ad Library
#4 of 15,364 live ads
Orgatics
Hook · Bold claim“ROSACEA isn't acne. It's a flush.”
Not Acne. Not Sunburn. Just a Face That Won't Stop Burning. Until Now.
"My Face Has Been on Fire for 3 Years. Five Doctors. Zero Answers." My face has been on fire for three years. Not a sunburn. Not an allergic reaction. A deep, persistent, cheek-scorching redness that flares after meals, gets worse at…
CTA: Learn more · tryorgatics.com · See in Ad Library
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Ad Feed tracks 357 live comparison ads from 137 brands as of November 11, 2026, including 40 launched in the last 7 days. The count covers the DTC brands we follow, not every advertiser.
Among the brands we track: UpAiry (10 ads), Charlie's Paw (9 ads), Earclear (9 ads), MUD\WTR (9 ads) and SnoozeBand (9 ads).
In our catalog, Health (133 ads), Pets (61 ads), Sleep (43 ads) and Food & Drink (33 ads).
Half of the comparison ads we track have been live for more than 52 days. The longest-running one is from Catalyst and started 915 days ago. Brands turn off what loses money, so a long run is the best public sign that an ad works.
Each brand's live ads are listed in Meta's Ad Library by impressions. Ad Feed records that order every day, so "#1 of 49" means the ad Meta delivers most among the brand's 49 live ads. The page shows one ad per brand, the best placed first. Meta publishes no spend or revenue, and neither do we.
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