Updated November 11, 2026 Β· ranked from Meta's Ad Library order, recorded daily
We track 27,733 live video ads from 445 brands in Meta's Ad Library, 12,588 of them launched in the last 30 days. The most active advertisers are Cuts (613), Comfrt (582) and Kitsch (575). Most come from Health brands (32%), then Fashion (25%). The hook used most is the callout hook (39% of the ads we have read). Half of them have been running for more than 34 days; the oldest, from CozyBand, started 1,717 days ago. Below, one ad per brand: the one that sits highest in that brand's own Ad Library order, as of November 11, 2026.
Hook Β· CalloutβIf you want your kids to actually read the Bible this year, you need this.β
Teach Your Kids The Bible
Raising kids who know God's Word shouldn't feel complicated. π Bible in a Year for Kids breaks Scripture into simple, joyful daily moments your family will actually stick with. πβ¨ β Easy to follow β Kid-approved β One year, a lifetime ofβ¦
Hook Β· CalloutβIf a man with Peyronie's disease whose bent dick keeps slipping out of her took two of these capsulesβ
Discover The Power of Natto Today!
Every morning I look down and check if it got worse. That's my life now. I'm 54 years old and the first thing I do when I wake up is examine my own penis to see if the bend moved overnight. It started about 2 years ago. Just a slight curveβ¦
Hook Β· OfferβThis is your final warning to grab SP Nutrition Magnesium Bisglycinate at the lowest price we've ever done.β
Save Up To 40% Today Only
βοΈβοΈβοΈβοΈβοΈ "I tried every magnesium supplement out there but they either upset my stomach or didn't work at all - I wasted hundreds of dollars! SPNutrition Magnesium Bisglycinate finally gave me the good night's rest I've been desperateβ¦
Every ad as a video, ranked inside its brand and updated daily, with the hook, angle and transcript read for you. Follow competitors, save ads to boards, ask your AI through MCP.
A video ad is any ad that plays: from a ten-second product clip to a three-minute story. On Meta and TikTok most of the spend of DTC brands goes to vertical video.
When to use video ads
Use video when the product needs to be seen working, when a person has to earn trust, or when the story needs more than one frame.
How to make a video ad: 6 steps
Spend most of your time on the opening. The hook and the sentence after it decide who stays. Movement, a clear subject and the viewer's own words in the first three seconds.
One viewer, one message. Decide which customer this video is for and what single thing it must make them believe.
Follow a sequence. Hook, Β« is this for me? Β», the emotion of the problem, the product and how it works, proof, offer, call to action.
Show it, then say it. The message should be understandable with the sound off. Add captions and keep text out of the interface zones.
Match length to the job. Ten to thirty seconds for a simple product or a warm audience; one to three minutes when a sceptical viewer needs the mechanism explained.
Make hooks in threes. Three openings on one body is the cheapest way to find the version Meta will deliver.
This is the short version. In Ad Feed, Β« Reproduce with my AI Β» hands your AI the full playbook for a format with the live examples that prove each step (Pro plan). Try it free for 7 days.
Ad Feed tracks 27,733 live video ads from 445 brands as of November 11, 2026, including 3,558 launched in the last 7 days. The count covers the DTC brands we follow, not every advertiser.
Which brands run the most video ads?
Among the brands we track: Cuts (613 ads), Comfrt (582 ads), Kitsch (575 ads), Noverly (457 ads) and Hope Rings (451 ads).
Which niches use video ads the most?
In our catalog, Health (8,951 ads), Fashion (7,022 ads), Pets (2,642 ads) and Beauty (2,413 ads).
How long do video ads run?
Half of the video ads we track have been live for more than 34 days. The longest-running one is from CozyBand and started 1,717 days ago. Brands turn off what loses money, so a long run is the best public sign that an ad works.
How are these video ads ranked?
Each brand's live ads are listed in Meta's Ad Library by impressions. Ad Feed records that order every day, so "#1 of 49" means the ad Meta delivers most among the brand's 49 live ads. The page shows one ad per brand, the best placed first. Meta publishes no spend or revenue, and neither do we.
Can I see every ad, not only six?
Yes. An Ad Feed account shows all of them as videos with filters by niche, format, hook and funnel stage, the transcript and creative read of each ad, and alerts when a brand you follow launches something new. It starts with a 7-day free trial.
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