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Unboxing Ads: Examples & How to Make Them (2026)

Updated November 11, 2026 · ranked from Meta's Ad Library order, recorded daily

We track 125 live unboxing ads from 67 brands in Meta's Ad Library, 48 of them launched in the last 30 days. The most active advertisers are Renpho (7), SnoozeBand (7) and BlockBlueLight (4). Video dominates: 99% of these ads are videos. Most come from Health brands (15%), then Sleep (14%). The hook used most is the demo hook (29% of the ads we have read). Half of them have been running for more than 50 days; the oldest, from Glamrdip, started 376 days ago. Below, one ad per brand: the one that sits highest in that brand's own Ad Library order, as of November 11, 2026.

The 6 best unboxing ads right now

#1 of 1,578 live ads
Bask and Lather
  • Running 34 days
  • Unboxing
  • 27 s video
  • 6 copies live

Hook · Callout“Don't buy these separate, buy them together in the bundle.”

The All-In-One Growth System

Everything you need for serious results — in one bundle. From scalp to strand, this full system detoxes buildup, stimulates growth, boosts hydration, and locks it all in. Perfect for regrowth, shedding, or just a fresh start. 🧴 5…

#1 of 1,402 live ads
Salt & Stone
  • Running 265 days
  • Unboxing
  • 11 s video
  • 2 copies live

Hook · Callout“The best way to try this viral deodorant. @saltandstone's mini discovery set”

Find Your Scent With Mini Deodorant

“This deodorant replaced my perfume, everyone asks what fragrance I'm wearing. It's my holy grail." Try five award-winning scents in this Mini Deodorant Discovery Set. Get aluminum-free, 48-hour protection that actually works.

#1 of 994 live ads
Hungry root
  • Running 197 days
  • Unboxing
  • 102 s video
  • 5 copies live

Hook · Story“POV: This is what happens when you say yes to outsourcing”

This is what happens when I decide I’m done thinking about groceries. Meals, snacks, breakfast, lunch — all handled without the mental load. Hungryroot builds your order around your family, your schedule, and how you actually eat… which is…

#1 of 429 live ads
Bullymake
  • Running 105 days
  • Unboxing
  • 15 s video
  • 7 copies live

Hook · Story“It's Buster's favorite day of the month!”

Happy @bullymake day!!! #puppy #toys #playtime #bullymake

#1 of 238 live ads
The Pawfect House
  • Running 54 days
  • Unboxing
  • 24 s video
  • 4 copies live

Hook · Story“One fishing photo I never wanted to leave buried in my camera roll.”

For fishermen, this custom magazine-style poster is a fun and unique keepsake that celebrates their passion for the water 🎣✨ Order here 👉 https://pawfecthouses.com/PS-MQ0611 US & International shipping ✈️ #pawfecthouse #personalized…

#1 of 117 live ads
Sculpted by Aimee
  • Running 14 days
  • Unboxing
  • 35 s video

Hook · Callout“the beauty gift that has a bit of everything for the girl who's always got somewhere to be”

The Beauty Edit: 5 products, 3 Christmas exclusives, 1 complete Sculpted look ✨

See all 125 unboxing ads

Every ad as a video, ranked inside its brand and updated daily, with the hook, angle and transcript read for you. Follow competitors, save ads to boards, ask your AI through MCP.

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What is an unboxing ad?

An unboxing ad films the package being opened and the product discovered for the first time.

When to use unboxing ads

Use it for gifts, kits and products whose packaging and contents are part of the appeal.

How to make an unboxing ad: 6 steps

  1. Start with the box already in hand. No waiting for delivery; open within two seconds.
  2. Narrate first impressions. What surprises, what feels better than expected.
  3. Show everything that is included. Lay it out; this answers « what do I get? ».
  4. Use it once. A first use right after the unboxing completes the story.
  5. Mention the price against the contents. Value becomes obvious when the viewer has seen it all.
  6. End with who it is for. A gift idea or a clear use case.

This is the short version. In Ad Feed, « Reproduce with my AI » hands your AI the full playbook for a format with the live examples that prove each step (Pro plan). Try it free for 7 days.

Brands running the most unboxing ads

Niches that use unboxing ads

More ad examples

Questions

How many unboxing ads are running right now?

Ad Feed tracks 125 live unboxing ads from 67 brands as of November 11, 2026, including 22 launched in the last 7 days. The count covers the DTC brands we follow, not every advertiser.

Which brands run the most unboxing ads?

Among the brands we track: Renpho (7 ads), SnoozeBand (7 ads), BlockBlueLight (4 ads), Dr. Squatch (4 ads) and Linacky (4 ads).

Which niches use unboxing ads the most?

In our catalog, Health (19 ads), Sleep (18 ads), Fashion (16 ads) and Beauty (15 ads).

How long do unboxing ads run?

Half of the unboxing ads we track have been live for more than 50 days. The longest-running one is from Glamrdip and started 376 days ago. Brands turn off what loses money, so a long run is the best public sign that an ad works.

How are these unboxing ads ranked?

Each brand's live ads are listed in Meta's Ad Library by impressions. Ad Feed records that order every day, so "#1 of 49" means the ad Meta delivers most among the brand's 49 live ads. The page shows one ad per brand, the best placed first. Meta publishes no spend or revenue, and neither do we.

Can I see every ad, not only six?

Yes. An Ad Feed account shows all of them as videos with filters by niche, format, hook and funnel stage, the transcript and creative read of each ad, and alerts when a brand you follow launches something new. It starts with a 7-day free trial.

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