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Personal Care Ads: the Best Examples of November 2026

Updated November 11, 2026 · ranked from Meta's Ad Library order, recorded daily

We track 247 live personal care ads from 11 brands in Meta's Ad Library, 162 of them launched in the last 30 days. Dr. Squatch alone runs 58% of them (144 ads). The mix is 65% video and 35% image. Among the 101 ads our creative read has labelled, the most common format is Static (39%), ahead of Product demo (23%). The hook used most is the callout hook (39% of the ads we have read). Half of them have been running for more than 15 days; the oldest, from Dr. Squatch, started 401 days ago. Below, one ad per brand: the one that sits highest in that brand's own Ad Library order, as of November 11, 2026.

The 6 best personal care ads right now

#1 of 2,798 live ads
Carpe
  • Running 159 days
  • Listicle
  • 33 s video
  • 13 copies live

Hook · Callout“Do not buy this on Amazon.”

CTA: Shop now · mycarpe.com · See in Ad Library

#1 of 1,402 live ads
Salt & Stone
  • Running 265 days
  • Unboxing
  • 11 s video
  • 2 copies live

Hook · Callout“The best way to try this viral deodorant. @saltandstone's mini discovery set”

Find Your Scent With Mini Deodorant

“This deodorant replaced my perfume, everyone asks what fragrance I'm wearing. It's my holy grail." Try five award-winning scents in this Mini Deodorant Discovery Set. Get aluminum-free, 48-hour protection that actually works.

CTA: Shop now · saltandstone.com · See in Ad Library

Wild Cosmetics ad: Try Wild before you buy! Claim your free mini deodorants and refillable case. Only pay…#1 of 1,194 live ads
Wild Cosmetics
  • Running 134 days
  • Static
  • Image

Hook · Offer“Get 2 FREE mini deos just pay postage”

Try Wild before you buy! Claim your free mini deodorants and refillable case. Only pay…

Try Wild before you buy! Step 1: Get your free 2x mini deos and find your favourite scent. Step 2: Pick your free refillable deodorant case.

CTA: Shop now · wearewild.com · See in Ad Library

Dr. Squatch ad: No dodgy ingredients. Just proper good soap#1 of 1,085 live ads
Dr. Squatch
  • Running 259 days
  • Static
  • Image

Hook · Offer“FREE DEO FREE SHAMPOO 4 FREE BALMS FREE SOAP SAVER”

No dodgy ingredients. Just proper good soap

There's nothing better than a man that smells like nature. 🌲 Grab the best natural soap without the BS and save up to 51% + 4 FREE Gifts! 🙌 ✅ Natural ingredients & manly scents ✅ 100% Satisfaction Guarantee ✅ Free Shipping

CTA: Get offer · intl.drsquatch.com · See in Ad Library

#1 of 797 live ads
Fussy
  • Running 211 days
  • Press
  • 47 s video
  • 5 copies live

Hook · Social proof“The name, Fussy, brilliant. It's all brilliant.”

CTA: Shop now · getfussy.com · See in Ad Library

#1 of 256 live ads
Lume
  • Running 71 days
  • Founder
  • 24 s video
  • 2 copies live

Hook · Offer“If you've never tried Lume before, that's okay, cuz now is the best time with this deal that we have”

CTA: Get offer · try.lumedeodorant.com · See in Ad Library

See all 247 personal care ads

Every ad as a video, ranked inside its brand and updated daily, with the hook, angle and transcript read for you. Follow competitors, save ads to boards, ask your AI through MCP.

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Personal Care ads by category

Deodorant & body care ads · 94 ads from 9 brands

#1 of 256 live ads
Lume
  • Running 71 days
  • Founder
  • 24 s video
  • 2 copies live

Hook · Offer“If you've never tried Lume before, that's okay, cuz now is the best time with this deal that we have”

CTA: Get offer · try.lumedeodorant.com · See in Ad Library

#1 of 2,798 live ads
Carpe
  • Running 159 days
  • Listicle
  • 33 s video
  • 13 copies live

Hook · Callout“Do not buy this on Amazon.”

CTA: Shop now · mycarpe.com · See in Ad Library

#1 of 1,402 live ads
Salt & Stone
  • Running 265 days
  • Unboxing
  • 11 s video
  • 2 copies live

Hook · Callout“The best way to try this viral deodorant. @saltandstone's mini discovery set”

Find Your Scent With Mini Deodorant

“This deodorant replaced my perfume, everyone asks what fragrance I'm wearing. It's my holy grail." Try five award-winning scents in this Mini Deodorant Discovery Set. Get aluminum-free, 48-hour protection that actually works.

CTA: Shop now · saltandstone.com · See in Ad Library

Bath & shower ads · 20 ads from 4 brands

Dr. Squatch ad: No dodgy ingredients. Just proper good soap#1 of 1,085 live ads
Dr. Squatch
  • Running 259 days
  • Static
  • Image

Hook · Offer“FREE DEO FREE SHAMPOO 4 FREE BALMS FREE SOAP SAVER”

No dodgy ingredients. Just proper good soap

There's nothing better than a man that smells like nature. 🌲 Grab the best natural soap without the BS and save up to 51% + 4 FREE Gifts! 🙌 ✅ Natural ingredients & manly scents ✅ 100% Satisfaction Guarantee ✅ Free Shipping

CTA: Get offer · intl.drsquatch.com · See in Ad Library

Salt & Stone ad#5 of 1,402 live ads
Salt & Stone
  • Running 126 days
  • Static
  • Image
  • 4 copies live

Hook · Story“Confession: I haven’t gone a day without this body wash in 5 years.”

CTA: Shop now · saltandstone.com · See in Ad Library

Toshi ad: Read if you have a stiff shoulder ☝️#13 of 66 live ads
Toshi
  • Running 22 days
  • Static
  • Image
  • 2 copies live

Hook · Callout“Read if you have a stiff shoulder ☝️”

Read if you have a stiff shoulder ☝️

If your shoulder is stiff, do NOT reach behind your back in the shower. My husband did this spring. He heard it pop. I’ve been married to Ron for 46 years. I’ve seen him fall off a ladder. I’ve seen him stitch up his own hand at the…

CTA: Learn more · toshiico.com · See in Ad Library

Brands running the most personal care ads

Ad formats personal care brands use

More ad examples

Questions

How many personal care ads are running right now?

Ad Feed tracks 247 live personal care ads from 11 brands as of November 11, 2026, including 42 launched in the last 7 days. The count covers the DTC brands we follow, not every advertiser.

Which brands run the most personal care ads?

Among the brands we track: Dr. Squatch (144 ads), Lume (36 ads), Carpe (17 ads), Native (15 ads) and Fussy (12 ads).

What ad formats work for personal care brands?

Of the 101 personal care ads we have labelled by format, 39% are Static, 23% are Product demo, 15% are Founder and 13% are UGC. A format that brands keep running is a format that pays for itself.

How long do personal care ads run?

Half of the personal care ads we track have been live for more than 15 days. The longest-running one is from Dr. Squatch and started 401 days ago. Brands turn off what loses money, so a long run is the best public sign that an ad works.

How are these personal care ads ranked?

Each brand's live ads are listed in Meta's Ad Library by impressions. Ad Feed records that order every day, so "#1 of 49" means the ad Meta delivers most among the brand's 49 live ads. The page shows one ad per brand, the best placed first. Meta publishes no spend or revenue, and neither do we.

Can I see every ad, not only six?

Yes. An Ad Feed account shows all of them as videos with filters by niche, format, hook and funnel stage, the transcript and creative read of each ad, and alerts when a brand you follow launches something new. It starts with a 7-day free trial.

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