Updated November 11, 2026 · ranked from Meta's Ad Library order, recorded daily
We track 268 live baby and kids ads from 22 brands in Meta's Ad Library, 60 of them launched in the last 30 days. The most active advertisers are UpAiry (58), Lovevery (37) and A Toddler Thing (24). The mix is 55% video and 45% image. Among the 243 ads our creative read has labelled, the most common format is Static (44%), ahead of UGC (28%). The hook used most is the callout hook (41% of the ads we have read). Half of them have been running for more than 71 days; the oldest, from Tubby Todd, started 870 days ago. Below, one ad per brand: the one that sits highest in that brand's own Ad Library order, as of November 11, 2026.
#1 of 7,945 live ads
Tibatoes
Hook · Offer“BUY 1 GET 1 FREE LAST DAYS OF THE SALE”
The Swim Goggles Kids Put On Themselves 🥽
Still fighting with goggles at the pool? 😩 Foggy lenses, straps tangled in their hair, red marks on their face — it's no wonder they rip them off before they even get in the water. Here's how 100,000+ parents made swim time tear-free 👇…
CTA: Shop now · tibatoes.com · See in Ad Library
Boden
Hook · Callout“Bestselling Fair Isle”
BUNDLES OF JOY
Meet our very merry, very cosy favourites of the season for the smallest member of your family.
CTA: Shop now · us.boden.com · See in Ad Library
UpAiry
Hook · Bold claim“This simple switch could end potty training struggles forever.”
Potty Train in Weeks, Not Months
"My toddler had 7 accidents in one day—it was exhausting and stressful for both of us..." Tired of constant accidents and messy clean-ups? It’s time to give your child the confidence of wearing real underwear, without the stress of…
CTA: Shop now · upairy.com · See in Ad Library
Little Spoon
Hook · Callout“As a pediatric dietitian the biggest mistake I see parents making when starting solids isn't starting with purées,”
Starting solids can feel overwhelming with all the options and information we’re overloaded with as parents. Parents usually think the “mistake” they make when starting solids is starting with purées… but as a pediatric dietitian I can…
CTA: Shop now · littlespoon.com · See in Ad Library
Lovevery
Hook · Bold claim“POV YOU FOUND THE BEST PLAY KIT FOR DEVELOPMENT”
CTA: Shop now · lovevery.com · See in Ad Library
Caden Lane
Hook · Story“As a second time mom, I know just how quickly these tiny moments become memories.”
The outfit you'll never forget 🤍
We obsessed over the best newborn essentials so you don't have to. We're Mamas too! 🤍
CTA: Shop now · cadenlane.com · See in Ad Library
Every ad as a video, ranked inside its brand and updated daily, with the hook, angle and transcript read for you. Follow competitors, save ads to boards, ask your AI through MCP.
Start your 7-day free trialUpAiry
Hook · Bold claim“This simple switch could end potty training struggles forever.”
Potty Train in Weeks, Not Months
"My toddler had 7 accidents in one day—it was exhausting and stressful for both of us..." Tired of constant accidents and messy clean-ups? It’s time to give your child the confidence of wearing real underwear, without the stress of…
CTA: Shop now · upairy.com · See in Ad Library
#1 of 108 live ads
Hello Bello
Hook · Offer“LIMITED EDITION Baby Grinch Design while they last!”
Limited Holiday Edition
Once they’re gone, they’re gone! Grab our limited-edition Baby Grinch diapers before this festive drop sells out. 💚🎄
CTA: Order now · hellobello.com · See in Ad Library
Tubby Todd
Hook · Problem“If your baby's skin looks like this...”
We created Tubby Todd for our own family’s sensitive skin and now a bajillion other fams swear by it too! 👏
CTA: Shop now · tubbytodd.com · See in Ad Library
Lovevery
Hook · Bold claim“POV YOU FOUND THE BEST PLAY KIT FOR DEVELOPMENT”
CTA: Shop now · lovevery.com · See in Ad Library
Yoto
Hook · Story“not to be dramatic but my 2 year old might be the Beatles' biggest fan alive”
CTA: Learn more · us.yotoplay.com · See in Ad Library
#1 of 7,945 live adsTibatoes
Hook · Offer“BUY 1 GET 1 FREE LAST DAYS OF THE SALE”
The Swim Goggles Kids Put On Themselves 🥽
Still fighting with goggles at the pool? 😩 Foggy lenses, straps tangled in their hair, red marks on their face — it's no wonder they rip them off before they even get in the water. Here's how 100,000+ parents made swim time tear-free 👇…
CTA: Shop now · tibatoes.com · See in Ad Library
Little Spoon
Hook · Callout“As a pediatric dietitian the biggest mistake I see parents making when starting solids isn't starting with purées,”
Starting solids can feel overwhelming with all the options and information we’re overloaded with as parents. Parents usually think the “mistake” they make when starting solids is starting with purées… but as a pediatric dietitian I can…
CTA: Shop now · littlespoon.com · See in Ad Library
#1 of 52 live ads
Bums and Roses
Hook · Callout“MAMA'S BOY”
🐄 Udderly Adorable—Snag Yours Before They Moo-ve!
❤️ Back in Stock: A Must-Have for Mama’s Boy! One of our bestselling prints is back! Soft, breathable, and perfect for your little Mama’s Boy! 🍼 Ultra-soft, stretchy bamboo fabric ⭐ Fold-over feet & mittens for extended wear 🚀 Easy…
CTA: Shop now · bumsandroses.com · See in Ad Library
Caden Lane
Hook · Story“As a second time mom, I know just how quickly these tiny moments become memories.”
The outfit you'll never forget 🤍
We obsessed over the best newborn essentials so you don't have to. We're Mamas too! 🤍
CTA: Shop now · cadenlane.com · See in Ad Library
#1 of 290 live ads
Nestig
Convertible, portable, and perfect for stylish parents.✨ Shop our best-selling 3-in-1 crib (on wheels!). ✨ Mini crib, full crib, and toddler bed 🌿 Greenguard Gold Certified 🌀 Lockable wheels for easy transport
CTA: Shop now · nestig.com · See in Ad Library
#1 of 170 live ads
Nugget
Hook · Bold claim“The Nugget® play couch is the only "toy" that can become a spaceship, obstacle course”
The Nugget® play couch is the only "toy" that can become a spaceship, obstacle course, calm corner, and fort...literally anything your kids dream up.
CTA: Shop now · nuggetcomfort.com · See in Ad Library
#3 of 467 live adsCaden Lane
Hook · Callout“olivia marie”
Caden Lane
Shop our HUGE selection of stylish swaddles, knot gowns, mommy robes, personalized gifts and toddler pajamas.
CTA: Shop now · cadenlane.com · See in Ad Library
Mockingbird
Hook · Shock“I really regret buying my first stroller and wish I'd just started with Mockingbird the first time around.”
CTA: Learn more · hellomockingbird.com · See in Ad Library
Tibatoes
Hook · Social proof“Thank you so much to the mom who showed how suction-y these were, but then also that they don't pull”
The Swim Goggles Kids Put On Themselves 🥽
Still fighting with goggles at the pool? 😩 Foggy lenses, straps tangled in their hair, red marks on their face — it's no wonder they rip them off before they even get in the water. Here's how 100,000+ parents made swim time tear-free 👇…
CTA: Shop now · tibatoes.com · See in Ad Library
Ten Little
Hook · Social proof“GOOD HOUSEKEEPING Parenting Award Winner”
Shop Award-Winning First Walkers
Give your little one the perfect start with our award-winning First Walkers. Combining soft, breathable cotton with wide, foot-shaped toe boxes to ensure healthy development, these APMA-approved sneakers give little feet the stability and…
CTA: Shop now · tenlittle.com · See in Ad Library
Ad Feed tracks 268 live baby and kids ads from 22 brands as of November 11, 2026, including 19 launched in the last 7 days. The count covers the DTC brands we follow, not every advertiser.
Among the brands we track: UpAiry (58 ads), Lovevery (37 ads), A Toddler Thing (24 ads), Little Spoon (19 ads) and Hello Bello (15 ads).
Of the 243 baby and kids ads we have labelled by format, 44% are Static, 28% are UGC, 16% are Product demo and 7% are Comparison. A format that brands keep running is a format that pays for itself.
Half of the baby and kids ads we track have been live for more than 71 days. The longest-running one is from Tubby Todd and started 870 days ago. Brands turn off what loses money, so a long run is the best public sign that an ad works.
Each brand's live ads are listed in Meta's Ad Library by impressions. Ad Feed records that order every day, so "#1 of 49" means the ad Meta delivers most among the brand's 49 live ads. The page shows one ad per brand, the best placed first. Meta publishes no spend or revenue, and neither do we.
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