Updated November 11, 2026 · ranked from Meta's Ad Library order, recorded daily
We track 3,107 live sleep ads from 75 brands in Meta's Ad Library, 1,515 of them launched in the last 30 days. The most active advertisers are SPNutrition (711), SnoozeBand (219) and Rejuvia (178). The mix is 42% video and 58% image. Among the 1,537 ads our creative read has labelled, the most common format is Static (56%), ahead of UGC (20%). The hook used most is the callout hook (40% of the ads we have read). Half of them have been running for more than 34 days; the oldest, from CozyBand, started 1,717 days ago. Below, one ad per brand: the one that sits highest in that brand's own Ad Library order, as of November 11, 2026.
Hook · Bold claim“MIT STUDY · 2001 · 0.3 MG DOSE Older adults who used to wake up in the night slept through.”
Sleep through the night. Buy 2, get 1 free.
In a 2001 MIT study, older adults who usually woke up later in the night were able to sleep through on 0.3 mg of melatonin, according to lead researcher Richard Wurtman. Sleep Please is a patch with 0.4 mg of melatonin, close to the low…
The ultimate beauty sleep upgrade is finally on sale! 💅 Get 55% OFF your entire Blissy order today and save your paycheck. Here is why you need to make the switch: ✨ Wake up with frizz-free, glowing hair ✨ Hydrated, crease-free skin every…
Hook · Story“Already know what this call's going to be about. Front desk, this is Sarah.”
Get Grounded Today
Heal your body with nature's electrons. Try grounding today 👇 - Deeper, more restful sleep - Improved mood, less stress, more mental clarity - Massively reduces inflammation - the root cause of many health issues! The GroundingWell…
Every ad as a video, ranked inside its brand and updated daily, with the hook, angle and transcript read for you. Follow competitors, save ads to boards, ask your AI through MCP.
Hook · Bold claim“MIT STUDY · 2001 · 0.3 MG DOSE Older adults who used to wake up in the night slept through.”
Sleep through the night. Buy 2, get 1 free.
In a 2001 MIT study, older adults who usually woke up later in the night were able to sleep through on 0.3 mg of melatonin, according to lead researcher Richard Wurtman. Sleep Please is a patch with 0.4 mg of melatonin, close to the low…
Hook · Problem“No more waking up at 3am. One patch. Eight hours.”
Sleep Through 3AM, Every Night
Falling asleep was never your problem. Staying asleep is. You drop off fine. Then 3am hits and you're wide awake, watching the clock until your alarm goes off. Melatonin pills can't fix this. They peak in an hour and wear off by 1am, so…
Lower stress. Lower cortisol. Better sleep. MoonBrew is a melatonin-free formula developed by Dr. Shen to support healthy cortisol levels and nighttime relaxation. With magnesium glycinate + taurate, L-theanine, apigenin, jujube, and 8…
The VIRAL Weighted Walker is Back 🎉 Now available in expanded sizes from 12 months to 5T 😴✨ 🤗 Mimics the feel of a hug for longer, more restful sleep 👣 Toddler-friendly leg openings for comfort + mobility ⏳ Our #1 most requested…
Jet lag takes more than the flight out of you. ✈️ You land exhausted, but your body clock is still elsewhere. Between a bright hotel room, unfamiliar noise, and an early sunrise, getting the rest you need can feel impossible. Manta SOUND…
Hook · Demo“I love relaxing in bed with my CozyBand headphones.”
Get Your CozyBand Today
Wow! These are the most comfortable headphones for relaxing.😊💖 CozyBand makes listening to music, videos, audiobooks, podcasts, meditations more comfortable than ever before. You'll never want to take them off. You can even wear them to…
Hook · Problem“My 4-year-old's melatonin was causing headaches and bedwetting, but I was too scared to stop.”
No Hidden Nasties — Plant-Based Sleep Stickers
Another “natural” sleep product? But these aren’t just scented stickers. NATPAT Sleep Stickers use pure essential oils + our biodegradable AromaWeave™ fabric to gently support better sleep — without melatonin, pills, or morning fog. Safe…
Hook · Offer“Today's the last day to get a free Wander Plus travel pillow.”
Sleep On Planes Forreal
"We love this pillow! I bought them for 2 fellow travelers. They look funny, but man, do they work! I swear by them!!" - Sarah. S. Last Chance: BUY 1 GET 1 FREE ⭐The Original WANDER+ Pillow ⭐ Click the link below to shop our improved…
Hook · Social proof“My chiropractor recommended me this pillow and honestly, I get why.”
My Chiropractor Said to Ditch My Flat Pillow
There's a reason chiropractors recommend contoured pillows over flat ones — your neck needs support, not a surface to sink into. The Dosaze Contoured Orthopaedic Pillow has a cervical contour that cradles your head and aligns your spine…
If you're a side sleeper, your shoulders, spine, hips, and knees should stay properly stacked throughout the night. The problem? Most people sleep with nothing supporting their top leg or upper body, creating pressure on their joints and…
Hook · Bold claim“UNLIKE CPAP THIS ACTUALLY FIXES SLEEP APNOEA”
Why CPAP Fails?
If you sleep with a CPAP machine, or you tried one and gave up, read this before you spend another night with that mask on your face. There may finally be a way to sleep through the night without the hose, the noise, or the straps. And…
Hook · Question“Do you need blue light glasses for day and night?”
Science Backed Blue Light Glasses
Our evenings are surrounded by light that never dims - screens, TVs, laptops. Blue light blocking glasses filter out the wavelengths so you can actually switch off at night. ✔️ Blocks the light disrupting your sleep ✔️ Eases digital eye…
Hook · Callout“POV: Your new hobby is getting better sleep”
I take my kids’ bedtime routines VERY seriously. Mine? Completely optional. 😂 Apparently my newest hobby is learning how to go to bed. Thanks, Hatch! #HatchPartner #hatchforsleep @hatchforsleep
Ad Feed tracks 3,107 live sleep ads from 75 brands as of November 11, 2026, including 568 launched in the last 7 days. The count covers the DTC brands we follow, not every advertiser.
Which brands run the most sleep ads?
Among the brands we track: SPNutrition (711 ads), SnoozeBand (219 ads), Rejuvia (178 ads), Eight Sleep (139 ads) and Pilloway (136 ads).
What ad formats work for sleep brands?
Of the 1,537 sleep ads we have labelled by format, 56% are Static, 20% are UGC, 15% are Product demo and 4% are Text on screen. A format that brands keep running is a format that pays for itself.
How long do sleep ads run?
Half of the sleep ads we track have been live for more than 34 days. The longest-running one is from CozyBand and started 1,717 days ago. Brands turn off what loses money, so a long run is the best public sign that an ad works.
How are these sleep ads ranked?
Each brand's live ads are listed in Meta's Ad Library by impressions. Ad Feed records that order every day, so "#1 of 49" means the ad Meta delivers most among the brand's 49 live ads. The page shows one ad per brand, the best placed first. Meta publishes no spend or revenue, and neither do we.
Can I see every ad, not only six?
Yes. An Ad Feed account shows all of them as videos with filters by niche, format, hook and funnel stage, the transcript and creative read of each ad, and alerts when a brand you follow launches something new. It starts with a 7-day free trial.
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#1 of 12,383 live ads
Patch Please
Loop Earplugs
Cozy Earth
Blissy
SnoozeBand
GroundingWell
Piyama
Sleepworld
Benji Sleep
Restelle
MoonBrew
ergoPouch
Dreamland Baby
gunamuna
Manta Sleep
CozyBand
NatPat
Wander Plus
Dosaze
Pilloway
Comfrt
AirVex
Eight Sleep
BlockBlueLight
Hatch
Loftie
Sit 'n Sleep