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CTR Calculator: Click-Through Rate (Free)

Enter the clicks and impressions of an ad. CTR is clicks divided by impressions, as a percentage.

The CTR formula

CTR = clicks ÷ impressions × 100. 1,200 clicks on 80,000 impressions is a CTR of 1.5%. On Meta, check which CTR you are reading: « CTR (all) » counts every click on the ad, « CTR (link click-through rate) » only clicks to your site.

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Questions

What does CTR mean?

Click-through rate: the share of people who saw an ad and clicked it.

Does a high CTR mean a good ad?

Not alone. An ad can attract clicks from people who never buy. Read CTR with conversion rate and CPA.

Which CTR should I use on Meta?

Link click-through rate for traffic quality; CTR (all) includes likes, comments and profile clicks.

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